 
The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School’s world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.
Through outreach initiatives that include regular conferences and a web portal, the Institute provides a forum for dialogue among marketing scholars, industry practitioners, policymakers and students.
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 |   | For multinational firms, the right choice of language for advertisements in bilingual communities could help position their products and appeal to consumers' cultural biases. When dialects equal dollars, Rohini Ahluwalia's research advises firms on the luxe language of bilingual advertising.
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 |   | Professor Akshay Rao's latest research examines the dynamics of modern elections through consumer choice. In a forthcoming Journal of Marketing Research paper on the "Nader effect," he looks at how the entry and exit of a third option in a field of choices can make a profound difference in consumer - and voter - preferences, and, in a forthcoming Journal of Consumer Research article, he studies the timing of campaign messages, concluding that "The fit of the right message with the right voter at the right time has never been more important to the outcome of a race."
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