Advertising Age
This is the leading trade publication in advertising and is packed with stories and items which will help you learn the field
of advertising. Great reading!
American Advertising Federation
The American Advertising Federation is a leading trade group which advocates the interests of advertisers.
American Marketing Association (AMA)
The world's largest and most comprehensive professional society of marketers. Take a look at the Marguerite Kent
Library/Information Center.
Business Marketing Association (BMA)
A not-for-profit international organization, BMA serves the professional and career development needs of business-to-business
marketers. Newly updated site with references, resources, conference information, local chapters, and more.
Direct Marketing Association
The DMA is dedicated solely to the practice and issues of direct marketing. Site features regulatory issues, direct marketing
guidelines, calendar of events.
Marketing Online
Canada’s only national weekly dedicated to marketing, advertising and the media.
PR Museum
This is the place to go to learn about how ideas are developed for industry, education, and government, and how they have
been applied to successful public relations programs since the PR industry was born.
The Professional Marketing Research Society
A non-profit organization for marketing research professionals engaged in marketing, advertising, social, and political
research. The National PMRS was founded in 1960 and now serves over 1800 members across Canada from chapters in Halifax,
Montreal, Ottawa, Toronto, Manitoba, Alberta and Vancouver.
Public Relations Society of America
The PRSA offers information on careers in public relations and serves as an advocate for public relations professionals
nationwide. They are the publisher of Public Relations Journal, the leading publication in the field.
Public Relations Student Society of America
Online forums, conferences and ideas for students with an interest in public relations careers. Don't forget to check out
their job listings. Ideas and Know-How in Public Relations