MKTG 4050: Integrated Marketing Communications
| Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC.
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| | Requirements: CSOM mjr, 60 cr or | | Grading Basis: A-F or Audit | | | | Term: | Section: | Credits: | Class#: | Instructor: | Meets: | Session: | Location: | Enrollment: | | Fall, 2009 | 001 | 4 | 53428 | Ahluwalia,Rohini | MW
09:55 AM-
11:35 AM | Regular Academic Session | Carlson School of Mgmt 2-215 | 65 | | Fall, 2009 | 002 | 4 | 24815 | Ahluwalia,Rohini | MW
01:45 PM-
03:25 PM | Regular Academic Session | Carlson School of Mgmt L-114 | 63 | | Spring, 2010 | 001 | 4 | 62795 | Griskevicius,Vladas | TTh
09:55 AM-
11:35 AM | Regular Academic Session | Carlson School of Mgmt 1-123 | 65 | | Spring, 2010 | 002 | 4 | 62797 | Griskevicius,Vladas | TTh
03:45 PM-
05:25 PM | Regular Academic Session | Carlson School of Mgmt 1-123 | 65 | | Spring, 2010 | 003 | 4 | 93055 | Durante,Kristina M | MW
03:45 PM-
05:25 PM | Regular Academic Session | Carlson School of Mgmt 1-123 | 65 | | Fall, 2010 | 001 | 4 | 39761 | | MW
09:55 AM-
11:35 AM | Regular Academic Session | | 65 | | Fall, 2010 | 002 | 4 | 23241 | | MW
01:45 PM-
03:25 PM | Regular Academic Session | | 63 |
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