MKTG 6055: Buyer Behavior
Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, managerial implications. Emphasizes class discussion.
 
Requirements: MBA student
Grading Basis: A-F only
 
Term:Section:Credits:Class#:Instructor:Meets:Session:Location:Enrollment:
Fall, 2009060440623Vohs,Kathleen DianeT
05:45 PM- 09:05 PM		Regular Academic SessionCarlson School of Mgmt L-11065
Spring, 2010001493469Vohs,Kathleen DianeTTh
03:45 PM- 05:25 PM		Regular Academic SessionCarlson School of Mgmt 2-21365
Spring, 2010060490077Vohs,Kathleen DianeW
05:45 PM- 09:05 PM		Regular Academic SessionHanson Hall, Room 1-10465
Summer, 2010090495763TTh
05:45 PM- 09:05 PM		Regular Academic SessionCarlson School of Mgmt 2-21348
Fall, 2010060436157T
05:45 PM- 09:05 PM		Regular Academic Session65