MKTG 6078: Integrated Marketing Communications
| Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives/budgets, media selection, creative strategy, sales promotion techniques.
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| | Requirements: MBA student | | Grading Basis: A-F only | | | | Term: | Section: | Credits: | Class#: | Instructor: | Meets: | Session: | Location: | Enrollment: | | Fall, 2009 | 001 | 4 | 27007 | Upton,Kevin John | TTh
03:45 PM-
05:25 PM | Regular Academic Session | Carlson School of Mgmt 2-224 | 48 | | Fall, 2009 | 090 | 4 | 24817 | Upton,Kevin John | M
05:45 PM-
09:05 PM | Regular Academic Session | Carlson School of Mgmt L-110 | 65 | | Summer, 2010 | 090 | 4 | 92661 | | MW
05:45 PM-
09:05 PM | Regular Academic Session | Carlson School of Mgmt 1-123 | 65 | | Fall, 2010 | 001 | 4 | 25239 | | TTh
03:45 PM-
05:25 PM | Regular Academic Session | | 48 | | Fall, 2010 | 090 | 4 | 23243 | | M
05:45 PM-
09:05 PM | Regular Academic Session | | 65 |
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