MKTG 6082: Brand Management
| Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.
| |
| | Requirements: MBA student | | Grading Basis: A-F only | | | | Term: | Section: | Credits: | Class#: | Instructor: | Meets: | Session: | Location: | Enrollment: | | Spring, 2010 | 001 | 4 | 68099 | John,Deborah Roedder | MW
09:55 AM-
11:35 AM | Regular Academic Session | Carlson School of Mgmt 1-142 | 48 | | Spring, 2010 | 090 | 4 | 68101 | John,Deborah Roedder | M
05:45 PM-
09:05 PM | Regular Academic Session | Carlson School of Mgmt 2-233 | 48 | | Spring, 2010 | 091 | 4 | 71571 | Mueller,Wayne G | Sa
12:30 PM-
03:50 PM | Regular Academic Session | Carlson School of Mgmt 1-123 | 48 |
|
|
