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CSOM Marketing & Log Mgmt 3-225 CarlSMgmt 321 19th Ave S Minneapolis, MN  55455 Phone: 612/626-9170 redde007@umn.edu

Education
BBA, 1994, Accounting, University of Kentucky
BS, 1994, Computer Science, University of Kentucky
MBA, 1998, Marketing, Duke University
PhD, 2006, Marketing, University of Pennsylvania

Expertise
Enjoyment of Repeated Experiences
Categorization and Judgment
Behavioral Pricing

Current Research
Ways to reduce the effects of satiation (boredom) in repeated experiences
Interventions to help people recover faster from satiation
Effects of product variety on serving sizes and consumption
Influence of categorization level on perceptions and behavior
Effects of a complex price format on perceived cost and product choice

Major Publications

• "Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (forthcoming December 2009).
• "The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (October 2009).
• "Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).

Other Publications

• "Hyperbolic Discounting," Joseph P. Redden, in Roy F. Baumeister and Kathleen D. Vohs (eds.), Encyclopedia of Social Psychology. Thousand Oaks, CA: Sage Publications. 2007.

Courses

Fall, 2009

MKTG 4080 Marketing Strategy Sec.  001

Spring, 2010

MKTG 4080W Marketing Strategy Sec.  001

MKTG 4080W Marketing Strategy Sec.  003