Michael HoustonProfessor
Associate Dean

Michael HoustonEcolab-Pierson M. Grieve Chair in International Marketing
CSOM Marketing & Log Mgmt, CSOM International Admin
3-171 CarlSMgmt
321 19th Ave S
Minneapolis, MN  55455
Phone: 612/625-2075
Fax: 612/624-6374
mhouston@umn.edu

Personal URL
Education
BS, 1968, Commerce, Univ. of Illinois
MS, 1969, Marketing, Univ. of Illinois
Ph.D., 1973, Marketing, Univ. of Illinois

Research

Expertise
Branding
Consumer Behavior
International Marketing
Global marketing and branding
Cultural effects in marketing
For more information

Current Research
Culture and consumer behavior
Global branding


Publications

Major Publications

  • "Fading Optimism in Products: Temporal Changes in Expectations about Performance." Ashwani Monga and Michael J. Houston, Journal of Marketing Research, (November 2006)
  • "Exemlars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Association." Sharon Ng and Michael J. Houston, Journal of Consumer Research (March 2006).

Other Publications


    Service

    Current Administrative Appointments

    • Associate Dean of International Programs

    Current Editorial Appointments

    • Editorial Baord, International Journal of Research in Maketing
    • Editorial board, Journal of Consumer Psychology
    • Editorial Board, Asian Journal of Marketing
    • Editorial Board, European Business Forum

    Scholarly Service and Honors

    • Co-Chair, Knowledge Coalition, American Marketing Association, 2007-present
    • Vice president of publications, American Marketing Association, 2000-2004
    • Doctoral consortium faculty, American Marketing Association
    • Editor, Journal of Marketing Research, 1988-91
    • Director, Association for Consumer Research