Barbara LokenProfessor

Barbara Loken
CSOM Marketing & Log Mgmt
3-173 CarlSMgmt
321 19th Ave S
Minneapolis, MN  55455
Phone: 612/624-6898
Fax: 612/626-8328
bloken@umn.edu

Personal URL
Education
BA, 1973, Psychology, Univ. of Minnesota
MA, 1976, Psychology, New York Univ.
PhD, 1981, Social Psychology, Univ. of Illinois

Research

Expertise
Branding
Social and Health Marketing
Consumer psychology
Brand Concept Maps

Current Research
Factors affecting dilution and strengthening of brand equity
Effects of product typicality on attribute structure and attitudes
Social cognition factors affecting consumer attitudes and behavior
Public Health Campaigns


Publications

Major Publications

  • Brands and Brand Management: Contemporary Research Perspectives, Eds, with R. Ahluwalia and M. Houston, forthcoming, 2010.
  • The Role of the Media in Promoting and Reducing Tobacco Use, Eds. with Ronald Davis, Betsy Gilpin, K. Viswanth and Melanie Wakefield. Monograph 19, National Cancer Institute, 2008.
  • "Categorization Theory and Research in Consumer Psychology: Category Representation and Category-Based Inference," co-authors Larry Barsalou and Christopher Joiner. In The Handbook of Consumer Psychology, Eds. Curtis Haugvedt, Paul Herr, and Frank Kardes, 2007
  • "Consumer Psychology: Categorization, Inferences, Affect, and Persuasion", Annual Review of Psychology, Volume 57, 2006.
  • Brand Concept Maps: A Methodology for Identifying Brand Association Networks. Journal of Marketing Research, Vol. 43(November), 549-563. With Deborah Roedder John, Kyeongheui Kim, and Alakparna Basu Monga, 2006.
  • "Category Attitudes Measures," with Christopher Joiner and Joann Peck, Journal of Consumer Psychology, 2002.
  • "The Negative Impact of Extensions: Can You Dilute Flagship Products?," Journal of Marketing, Vol. 62(Jan), 19-32. With D. John and C. Joiner, 1998.
  • "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?," with D. John, Journal of Marketing, 57(July), 71-84,1993
  • "A Process-Tracing Study of Brand Extension Evaluation," with D. Boush, Journal of Marketing Research, 1991
  • "Alternative Approaches to Understanding the Determinants of Typicality," with J. Ward, Journal of Consumer Research, 1990

Other Publications


    Instruction

    Courses

    Fall, 2009
    MKTG 3040 Buyer Behavior Sec.  001
    MKTG 3040 Buyer Behavior Sec.  002
    MKTG 8810 Consumer Behavior Special Topics Sec.  001