Deborah JohnProfessor

Deborah JohnCurtis L. Carlson Chair in Marketing
CSOM Marketing & Log Mgmt
3-175 CarlSMgmt
321 19th Ave S
Minneapolis, MN  55455
Phone: 612/624-9563
Fax: 612/626-8328
djohn@umn.edu

Personal URL
Education
PhD, 1980, Marketing, Northwestern Univ.
MBA, 1975, Kent State Univ.
BSBA, 1974, Marketing, St. Louis Univ.

Research

Expertise
Children's Consumer Behavior
Brand Strategy
Brand equity and brand extensions
Consumer information processing
For more information

Current Research
Materialism in children and adults
Consumer response to brand extensions
How brands change consumer self-concepts


Publications

Major Publications

  • "When Does Negative Brand Publicity Hurt? The Moderating Influence of Analytic Versus Holistic Thinking," Journal of Consumer Psychology, forthcoming 2008.
  • "Consumer Response to Brand Extensions: Construal Level as a Moderator of the Importance of Perceived Fit," Journal of Consumer Psychology, 2008
  • "Growing Up in a Material World: Age Differences in Materialism in Children and Alolescents," Journal of Consumer Research, December 2007.
  • "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Journal of Consumer Research, March 2007.
  • "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Journal of Marketing Research, November 2006.
  • "The Emergence of Self-Brand Connections in Children and Alolescents" Journal of Consumer Research, June 2005.
  • "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, December 1999.
  • "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing, 1998.

Other Publications


    Instruction

    Courses

    Fall, 2009
    MKTG 8809 Consumer Behavior Research Methods Sec.  001
    Spring, 2010
    MKTG 6082 Brand Management Sec.  001
    MKTG 6082 Brand Management Sec.  090


    Service

    Current Administrative Appointments

    • Faculty Consultative Committee (Chair)
    • Promotion & Tenure Reading Committee

    Scholarly Service and Honors

    • President, Association for Consumer Research, 1996
    • Outstanding Dissertation Award, American Psychological Association, Division 23
    • Associate Editor, Journal of Consumer Research, 1993-96
    • Advisory Board, Monographs of the Journal of Consumer Research
    • Editorial board, Journal of Consumer Research
    • Editorial board, Journal of Consumer Psychology
    • Editorial board, Journal of Public Policy & Marketing