 
 | Carlson School Professor of Marketing
CSOM Marketing & Log Mgmt
3-169 CarlSMgmt
321 19th Ave S
Minneapolis, MN 55455
Phone: 612/626-1791
ahluw002@umn.edu
Personal URL
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. Expertise
Negative Advertising
Decision Making
Branding and Advertising
Persuasion
Negative information effects in the marketplace
Political Advertising
For more information Major Publications - Xiang Fang, Surendra Singh and Rohini Ahluwalia (2007), "An Examination of Different Explanations for the Mere Exposure Effect", Journal of Consumer Research, forthcoming.
- Jill Klein and Rohini Ahluwalia (2005), "Negativity in Evaluation of Political Candidates", Journal of Marketing, January, 131-142.
- Rohini Ahluwalia (2002), "How Prevalent is the Negativity Effect in Consumer Environments?", Journal of Consumer Research, September, 270-279.
- Rohini Ahluwalia and Robert E. Burnkrant (2004), "Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions", Journal of Consumer Research, June.
- Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant (2001), "The Spillover Effects of Marketing Communications?, Journal of Marketing Research, November, 458-470.
- Rohini Ahluwalia and Zeynep Gurhan-Canli (2000), " The Effect of Extensions on the Core Brand Evaluation: An Accessibility-Diagnosticity Perspective", Journal of Consumer Research, December, 371-381.
- Rohini Ahluwalia (2000), "Examination of Psychological Processes Underlying Resistance to Persuasion ", Journal of Consumer Research, 27 (2), September, 217-232.
- Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava (2000), "An Integrative Model of Market-Related Negative Information Processing: The Context Of Negative Publicity", Journal of Marketing Research, 37 (May), 203-214.
Other Publications Courses - Fall, 2009
- MKTG 4050 Integrated Marketing Communications Sec. 001
- MKTG 4050 Integrated Marketing Communications Sec. 002
- Spring, 2010
- MKTG 8812 Consumer Attitudes and Persuasion Sec. 001
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