Robert RuekertProfessor
Associate Dean

Robert Ruekert
CSOM Marketing & Log Mgmt, CSOM Undergraduate Admin
3-203 CarllSMgmt
321 19th Ave S
Minneapolis, MN  55455
Phone: 612/624-4898
rruekert@umn.edu

Personal URL
Education
BA, 1974, Journalism, Univ. of Wisconsin
MBA, 1981, Marketing, Univ. of Wisconsin
PhD, 1981, Marketing, Univ. of Wisconsin

Research

Expertise
Marketing Strategy
New Product Development
Brand Management
More information

Current Research
The effectiveness of new product development teams
Managing brands and brand alliances


Publications

Major Publications

  • "Signaling Unobservable Product Quality Through a Brand Ally," Journal of Marketing Research, 1999
  • "Organizing for Effective New Product Development," Journal of Marketing, 1995
  • "An Introduction to the Special Issue on Brand Management," Journal of Marketing Research, 1994
  • "Marketing's Interaction with Other Functional Units," Journal of Marketing, 1987
  • "Interactions Between Marketing and R&D Departments," Strategic Management Journal, 1987
  • "Marketing's Role in the Implementation of Business Strategies," Journal of Marketing, 1987

Other Publications


    Instruction

    Courses

    Spring, 2010
    MGMT 1001H Honors: Contemporary Management Sec.  001


    Service

    Scholarly Service and Honors

    • Harold H. Maynard Award, Best Theoretical Article, Journal of Marketing