 
EducationBA, 1964, St. John's Univ. PhD, 1972, Business Administration, Univ. of Iowa Expertise
Market-driven new product development and commercialization
Marketing Strategy
Competition
Customer-inspired new product development
Interpersonal and interorganizational relations
More information Current Research
Marketing innovation and new product
development
Marketing planning and corporate strategy
Marketing and R&D interaction
Marketing productivity Major Publications - "Customer Linked Strategies for Industrial Businesses," with R. Cardozo and S. Shipp, Journal of Business and Industrial Marketing, 1991
- "New Ventures Survival in Emerging High Technology Industries," with W. Roering, High Technology: Theoretical and Empirical Foundations, 1991
- "A Theory of Cooperation and Competition by New Ventures in Emerging Industries," with W. Roering, Strategic Leadership in High Technology Organizations, 1990
- "Picking Proper Paradigms: Alternate Responsibilities and Organizational Behavior and Their Implications for Marketing Management Research," with O. Walker and R. Ruekert, Annual Review of Marketing, 1987
Books - Review of Marketing, American Marketing Association, 1981
Other Publications Courses - Spring, 2010
- CMBA 5724 International Residency Sec. 001
Current Administrative Appointments Current Editorial Appointments - Editorial board, Journal of Marketing
- Editorial board, Journal of Marketing Research
Scholarly Service and Honors - Vice-president, board of directors, and doctoral consortium faculty: American Marketing Association
- Chair, Doctoral Dissertation Competition
Community Relationships - Board of directors, Transport Corporation of America, Arctic Cat
- Consultant for 3M, Pillsbury, Cargill, Sheldahl, Motorola, American Express, Carlson Companies
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