 
EducationBA, 1972, Journalism, Univ. of Wisconsin PhD, 1986, Marketing and Psychology, Northwestern Univ. Expertise
Visual Marketing
Consumer information processing and psychology
Gender Differences
Marketing communications and persuasion
Gender differences in information processing
More information Major Publications - "The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," with R. Zhu, Journal of Consumer Research, forthcoming 2007.
- "Exploring the Cognitive Mechanism the Underlies Regulatory Focus Effects," with R. Zhu, Journal of Consumer Research, March 2007.
- "Distinguishing Between the Meranings of Music: When Background Music Affects Product Perceptions," with R. Zhu, Journal of Marketing Research, August 2005.
- "Using Stylistic Properties of Ad Pictures to Communicate with Consumers," with L. Peracchio, Journal of Consumer Research, June 2005.
Other Publications - "Perhaps the Store Made You Purchases It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments," with R. Zhu, in Visual Marketing: From Attention to Action, M. WSedel and R. Pieters (eds.) Erlbaum, forthcoming.
- "Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences," chapter in Attention, Attitude, and Affect in Response to Advertising, E. Clark, T. Brock and D. Stewart (eds.), Erlbaum, 1994
- "Gender Differences in Information Processing: A Selectivity Interpretation," chapter in Cognitive and Affective Responses to Advertising, P. Cafferata and A. Tybout (eds.), Lexington Books, 1988
Courses - Spring, 2010
- MKTG 3040 Buyer Behavior Sec. 001
- MKTG 3040 Buyer Behavior Sec. 002
Current Editorial Appointments - Editorial board, Journal of Marketing Research
- Guest Editor and Editorial Board, Journal of Consumer Psychology
- Reviewer, Journal of Consumer Research
- Editorial board, Journal of Public Policy and Marketing
Scholarly Service and Honors - Invited speaker at Association for Consumer Research Doctoral Symposium, 2006
- Recipient of Journal of Consumer Research Outstanding Reviewer Award, 2000-2001, 2002-2003.
- Recipient of Society for Consumer Psychology Fellow Award, 2002.
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