 
EducationPhD, 2001, Marketing, Univ. of Southern California Expertise
Competition
Pharmaceuticals
Pricing
Channels of distribution
Innovation and competitive advantage in high-technology markets
More information Major Publications - Success in High-Technology Markets: Is Marketing Capability Critical?, Marketing Science (1999)
- Conceptualizing and Measuring Capabilities: Methodology and Empirical Application, Strategic Management Journal (2005)
- From Invention to Innovation: Conversion Ability in Product Development, Journal of Marketing Research (forthcoming)
- Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves, Marketing Science (forthcoming)
- Assessing the Consequences of a Channel Switch, Marketing Science (forthcoming)
Other Publications - Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence
- Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
Courses - Spring, 2010
- MKTG 6075 Pricing Strategy Sec. 060
- MKTG 6075 Pricing Strategy Sec. 090
- MKTG 6088 Strategic Marketing Sec. 060
Scholarly Service and Honors - Fellow, AMA Doctoral Consortium in Marketing, University of Southern California, 1999
- Marketing Science Institute Grant, 1998-99
- Dean's Fellow, School of Business Administration, University of Southern California, 1995-99
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