 
 | Carolyn I. Anderson Professorship in Business Education Excellence
CSOM Marketing & Log Mgmt
3-207 CarlSMgmt
321 19th Ave S
Minneapolis, MN 55455
Phone: 612/624-1821
mbergen@umn.edu
Personal URL
|
EducationBS, 1982, Economics, Univ. of Wisconsin-Madison PhD, 1990, Economics, Univ. of Minnesota Expertise
Pricing
Private Labels/Store Brands
Cooperative Marketing
Gray markets
Channels of distribution
Marketing strategy
More information Major Publications - "Heterogeneity in Price Rigidity: Evidence from Primary Micro-Level Data" (with Daniel Levy and Shantanu Dutta), forthcoming at the Journal of Money, Credit and Banking.
- "What can the Price Gap between Branded and Generic tell us about Markups?" (with Robert Barsky, Daniel Levy and Shantanu Dutta), 2001, National Bureau of Economic Research, Conference on Income and Wealth, volume on Economic Perspectives on Scanner Data
- "The Flexibility of Retail Prices and Rigidity of Wholesale Prices in Response to Exogenous Cost Changes: Evidence From Store Level Data" (with Daniel Levy and Shantanu Dutta), forthcoming at the Journal of Economic Dynamics and Control.
- "How to Fight a Price War", with Akshay Rao and Scott Davis, 2000, Harvard Business Review.
- "Menu Costs, Posted Prices and Multiproduct Retailers" with Shantanu Dutta and Daniel Levy, 1999, Journal of Money, Credit and Banking.
- "Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence", with Jan Heide and Shantanu Dutta, 1999, Journal of Marketing.
- "Exclusive Dealing and Business Efficiency: Evidence From Industrial Markets" (with Shantanu Dutta and Jan Heide), 1998, Journal of Law and Economics.
- "Price Adjustment at Multiproduct Retailers" with Daniel Levy, Shantanu Dutta and Robert Venable, 1998, Managerial and Decision Economics.
- "Managing Gray Markets Through Tolerance of Violations" with Jan Heide and Shantanu Dutta, 1998, Managerial and Decision Economics.
- "Quick Response in Manufacturer-Retailer Channels," with A. Iyer, Management Science, 1997
- "The Magnitude of Menu Costs: Evidence from Large U.S. Supermarket Chains," with D. Levy, S. Dutta and R. Venable, Quarterly Journal of Economics, 1997
- "Branded Variants: A Retail Perspective," with S. Dutta and S. Shugan, Journal of Marketing Research, 1996
- "Understanding Dual Distribution: The Case of Reps and House Accounts," with S. Dutta, J. Heide and G. John, Journal of Law, Economics and Organization, 1995
- "The Governance of Exclusive Territories when Retailers can Bootleg," with S. Cutta and G. John, Marketing Science, 1994
Other Publications Courses - Fall, 2009
- MKTG 6075 Pricing Strategy Sec. 001
- MKTG 6075 Pricing Strategy Sec. 091
|
