MBAs supported by professionals and faculty with a wealth of experience and backgrounds across multiple industries with specific functional expertise.
Leading Ideas
Supported by one of the largest and most respected groups of academic researchers and experts in branding in the U.S., providing unique access to the newest ideas, theory and practice in brand management and marketing strategy.
Leading Teams
The Brand Enterprise was founded on team building and team commitment and promotes that ethic through the entire life cycle of every client engagement. Our student, professional and faculty team approach gives clients unique access to expertise, innovative solutions, knowledge transfer and learning.
Leading Solutions
In addition to our internal resources, the Brand Enterprise has formed strategic partnerships and alliances to provide access to complementary resources and services.
For more information contact:
David Hopkins
Managing Director
Carlson Brand Enterprise
612-626-0630 dhopkins@csom.umn.edu
Michael Houston
Academic Director
Carlson Brand Enterprise
612-625-2075 mhouston@csom.umn.edu
The Carlson Brand Enterprise is a unique brand and marketing consultancy that integrates the brightest MBA minds with the University of Minnesota’s top marketing faculty and professionals, and industry defining brand research.
Mission
We assist companies with brand and marketing challenges to achieve increased profitability and competitive advantage. We are dedicated to helping business build, measure, leverage, and deliver brands to drive growth and profitability.By fully analyzing and understanding brand interactions, brand assets can be identified, leveraged, and managed to create value for your organization.
Our objective position enables us to deliver fresh ideas and an innovative perspective on corporations’ specific branding and marketing challenges. Through effective and strategic support of your brand, we assist in efficient resource allocation, strategic alignment, and provide critical market differentiation, creating a direct measurable positive effect on your financial performance.
What we do
Carlson Brand Enterprise works closely with clients to drive bottom line results with a fact based approach. As part of one of the nation’s leading business schools, our professionals are dedicated to delivering measurable results for our clients and advancing the knowledge base of brand and marketing strategy. We have developed a unique set of methodologies and tools focused specifically on delivering measurable ROI for our clients.
Our brand and marketing consultants offer a diverse combination of business and international backgrounds with a common dedication to branding and marketing issues. Key industry experience includes consumer products, financial services, healthcare, transportation, and technology with emerging growth and Fortune 500 companies.
Our Philosophy
Our philosophy is simple; we believe brands are the key source of differentiation. Powerful brands influence customer preference, strengthen the bottom line, and can even boost market valuation. We take a 360-degree, holistic view of your brand to understand how it is perceived not only by your customers but also by your distribution channels, your company competitors, and stakeholders. With an integrated and aligned strategy in place, combined with effective marketing tactics to support it, your brand promise will effectively drive and support your business objectives.
We recognize that our clients’ brands are invaluable, strategic assets. We believe in building and leveraging those assets by creating experiences for your customers and stakeholders that will strengthen their relationship with your brand and add to your organization’s bottom line.
