Brand Matters Presents Stephen Moss, vice president and chief marketing officer for Imation Corp.
MINNEAPOLIS — (April 15, 2008) — Stephen Moss, vice president and chief marketing officer for Imation Corp., will be the Brand Matters featured speaker on Friday, May 2 at 8:00 a.m. at the Carlson School’s Honeywell Auditorium, 321 19th Ave. S., Minneapolis.
In his presentation, “Transforming to a brand-centric culture: A missionary’s perspective,” Moss will discuss how Imation Corp. is infusing brand-focused thinking into daily company culture. Helping employees, executives, investors and customers understand Imation’s strategic shift is no easy task. Moss will divulge his approach of “re-skilling” marketing teams in all regions of the world and tackling ongoing changes at Imation Corp.
Offered jointly by Yamamoto Moss Mackenzie, the Carlson School of Management, and Twin Cities Business, Brand Matters is a powerful speakers’ forum that provides tools and insights to help companies build their brands.
Register by Monday, April 28, 2008 online at www.carlsonschool.umn.edu/events, e-mail brandmatters@umn.edu or call Susan Markgraf at (612) 625-5348. The event includes breakfast and costs $25 online via credit card or cash or credit card payment at the door.
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