Brand Matters Presents Stan Gadek, president and CEO of Sun Country Airlines Who: Stan Gadek, president and CEO, Sun Country Airlines When: 8:00 – 9:30 a.m., Tuesday, Sept. 23 7 a.m. Check-in, 7:30 a.m. Breakfast Where: 3M Auditorium, Carlson School of Management, 321 19th Avenue South, Minneapolis Media Contact: Dawn Skelly, Carlson School of Management, (612) 624-8770, dskelly@umn.edu Registration Contact: Susan Markgraf, Carlson School of Management, (612) 625-5348, brandmatters@umn.edu MINNEAPOLIS — (Aug. 18, 2008) — Stan Gadek, president and CEO of Sun Country Airlines, will be the Brand Matters featured speaker on Tuesday, Sept. 23 at 8 a.m. at the Carlson School’s 3M Auditorium, 321 19th Ave. S., Minneapolis. In his presentation, “Making Brand Value in a Commodity Environment,” Gadek will discuss the importance of brand in an increasingly commoditized industry. From broad-based to personally-focused consumer touch points, Gadek will highlight why Sun Country Airlines has built its brand as the “Hometown Airline” and why this has positioned the airline for success in a turbulent industry. Offered jointly by Yamamoto Moss Mackenzie, the Carlson School of Management, and Twin Cities Business, Brand Matters is a powerful speakers’ forum that provides tools and insights to help companies build their brands. Register by Friday, Sept. 19, 2008 online at www.carlsonschool.umn.edu/events, e-mail brandmatters@umn.edu or call Susan Markgraf at (612) 625-5348. The event includes breakfast and costs $25 online via credit card, or cash or check payment at the door. ### |