Recent Research in Marketing

Recent Research of the Marketing Faculty

The Carlson School's marketing faculty are on the cutting edge of academic research. From 2007 to the present, 42 of their articles were accepted for publication in leading marketing journals* - a concentration of research excellence with few parallels in academia. While these 42 articles are listed below, to aid in other searches, the bulk of our faculty's journal publications over the entirety of their careers are also listed by year and by journal, as well as on their individual websites.

All underlined titles link to the full text of the piece, and underlined names of faculty members link to their personal research pages.

"Self-Affirmation and Self-Control: Affirming Core Values Counteracts Ego Depletion," Brandon J. Schmeichel and Kathleen D. Vohs, Journal of Personality and Social Psychology (forthcoming).
"Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy," Vladas Griskevicius, Joshua M. Tybur, Steven W. Gangestad, Elaine F. Perea, Jenessa R. Shapiro, and Douglas T. Kenrick, Journal of Personality and Social Psychology (forthcoming).
"Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao**, Om Narasimhan, and George John, Marketing Science (forthcoming).
"Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati**, Journal of Personality and Social Psychology (forthcoming).
"Learning from a Service Guarantee Quasi-Experiment," Xinlei (Jack) Chen**, George John, Julie M. Hays**, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (forthcoming).
"Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests," Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs, Journal of Consumer Research (forthcoming April 2009).
"When Brand Personality Matters: The Moderating Role of Attachment Styles," Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia, Journal of Consumer Research (forthcoming April 2009).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh** and George John, Journal of Marketing Research (forthcoming).
"Aristotle's Anxiety: Choosing Among Methods to Study Choice," William Hedgcock** and Akshay R. Rao, Journal of Marketing Research (forthcoming February 2009).
"It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," Hakkyun Kim**, Akshay R. Rao, and Angela Lee, Journal of Consumer Research (forthcoming April 2009).
"Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," Vladas Griskevicius, C.R. Mortensen, J.M. Sundie, R.B. Cialdini, and D.T. Kenrick, Journal of Marketing Research (forthcoming).
"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," N.J. Goldstein, R.B. Cialdini, Vladas Griskevicius, Journal of Consumer Research (October 2008).
"Radical Innovation Across Nations: The Pre-eminence of Corporate Culture," Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (forthcoming Jan. 2009).
"Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock** and Akshay R. Rao, Journal of Marketing Research (forthcoming February 2009).
"Satiated with Belongingness? Effects of Acceptance, Rejection, and Task Framing on Self-Regulatory Performance," C. Nathan DeWall, Roy F. Baumeister, and Kathleen D. Vohs, Journal of Personality and Social Psychology (forthcoming).
"Field Dependency and Brand Cognitive Structure," Sharon Ng** and Michael J. Houston, Journal of Marketing Research (forthcoming).
"Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," William Hedgcock**, Akshay R. Rao, and Haipeng (Allan) Chen**, Journal of Marketing Research (forthcoming).
“Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinational versus Local Firms,” Aradhna Krishna and Rohini Ahluwalia, Journal of Consumer Research (forthcoming December 2008).
"The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu** and Joan Meyers-Levy, Journal of Marketing Research (forthcoming).
"A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science (Sept/Oct 2008).
"When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws," Mark E. Bergen, Daniel Levy, Sourav Ray**, Paul H. Rubin, and Benjamin Zeliger, Journal of Law and Economics (2008).
"Normative Social Influence is Underdetected," J.M. Nolan, P.W. Schultz, R. B. Cialdini, N.J. Goldstein, and V. Griskevicius, Personality and Social Psychology Bulletin (July 2008).
"The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others Do," Raghunath S. Rao**, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (July 2008).
"How Far Can a Brand Stretch? Understanding the Role of Self-Construal," Rohini Ahluwalia, Journal of Marketing Research (June 2008).
"Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions," Nitin Mehta, Xinlei (Jack) Chen**, and Om Narasimhan, Marketing Science (May-June 2008).
"Assessing the Consequences of a Channel Switch," Xinlei (Jack) Chen**, George John, and Om Narasimhan, Marketing Science (May-June 2008).
"Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative," Kathleen D. Vohs, Roy F. Baumeister, Brandon J. Schmeichel, Jean M. Twenge, Noelle M. Nelson**, and Dianne M. Tice, Journal of Personality and Social Psychology (May 2008).
"Competitive Response to Radical Product Innovations," Khaled Aboulnasr, Om Narasimhan, Ed Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
"Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
"Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (Feb. 2008).
"Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Lan Nguyen Chaplin** and Deborah Roedder John, Journal of Consumer Research (Dec. 2007).
"When Two and Two is Not Equal to Four: Errors in Processing Multiple Percentage Changes," Haipeng Chen** and Akshay R. Rao, Journal of Consumer Research (Oct. 2007).
"Managing the Future: CEO Attention and Innovation Outcomes," Manjit S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (Oct. 2007).
"The Fragility of Time: Time-Insensitivity and Valuation of the Near and Far Future," J. E. J. Ebert and D. Prelec, Management Science (Sept. 2007).
"The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Joan Meyers-Levy and Rui Zhu**, Journal of Consumer Research (Aug. 2007).
"Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science (Aug. 2007).
"Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals," Vladas Griskevicius, J.M. Tybur, J.M Sundie, R.B. Cialdini, G.F. Miller, and D.T. Kenrick, Journal of Personality and Social Psychology (July 2007).
"Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Rui Zhu** and Joan Meyers-Levy, Journal of Consumer Research (June 2007).
"An Examination of Different Explanations for the Mere Exposure Effect," Xiang Fang, Surendra Singh, and Rohini Ahluwalia, Journal of Consumer Research (June 2007).
"Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Alokparna Basu-Monga** and Deborah Roedder John, Journal of Consumer Research (March 2007).
"Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying," Kathleen D. Vohs and Ronald Faber, Journal of Consumer Research (March 2007).
"Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns," Rajesh K. Chandy, Alina Sorescu, and Jaideep C. Prabhu, Journal of Marketing Research (Feb. 2007).

** Current or former Carlson School doctoral student.

* These articles are culled from a selected group of journals, and do not include the sum total of the department's publication list in the past two years. Those journals included in the survey are: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Personality and Social Psychology, Science, Journal of Law and Economics, Organizational Behavior and Human Decision Processes, Strategic Management Journal, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, Psych Bulletin, Psychometrika, Journal of Economic Theory, Quarterly Journal of Economics, American Economic Review, Journal of Political Economy and Econometrica.