MARK E. BERGEN is the Carolyn I. Anderson Professor of Business Education Excellence and a Professor of Marketing at the Carlson School of Management at the University of Minnesota. He previously taught for eight years in the Graduate School of Business at the University of Chicago. He has won numerous awards for teaching excellence at the Carlson School, and has been recognized as an outstanding faculty member in Business Week’s ‘Guide to the Best Business Schools’ (1998, 2000). He teaches MBA and executive courses in areas such as pricing strategy, marketing strategy, marketing management and supply chain management. His research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, price pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response. Bergen’s research has been published in top scholarly journals. Recent articles include "How to Fight a Price War,” published in Harvard Business Review, and “Pricing as a Strategic Capability,” published in Sloan Management Review. In addition, he has extensive pricing consulting experience with companies in the medical, services, food, retail, and industrial markets. He has a BS from the University of Wisconsin and a PhD in economics from the University of Minnesota.
	GEORG MULLER is the Principal of Strategic Pricing Group (SPG), a Monitor Company. Muller leads SPG’s quantitative analysis capabilities, and develops price strategy for client engagements. He has worked on pricing and strategy engagements in the healthcare, banking, telecom, consumer packaged goods, and industrial supplier categories. Prior to joining SPG, he was Assistant Professor of Marketing at the Leavey School of Business at Santa Clara University where he won awards for his courses on marketing strategy. He has lectured at the University of Chicago and in the executive program at the University of Minnesota. His articles on pricing and strategy have been published in peer-reviewed journals including Operations Research and Journal of Managerial and Decision Economics; he has also published in the areas of inventory and healthcare management. In addition, Muller served as Vice President of an innovative healthcare company where he was involved with new product design and managed the company’s pricing strategy. He has an MBA and PhD in Marketing and Statistics from the University of Chicago.
	JOSEPH C. NUNES is currently an Assistant Professor of Marketing at the University of Southern California's Marshall School of Business, where he teaches Marketing Strategy and Analysis. He previously taught marketing management to executive MBAs at the University of Chicago, where he also received his PhD and MBA. His research interests focus on consumer and managerial decision-making, and in particular, how customers integrate expectations into the decision process, especially when choosing pricing plans and service contracts. Nunes is also interested in issues involving product variety, auctions, consumer skepticism, cost-based evaluations of pricing and long-term product/service usage. His work has been published in Marketing Science, Journal of Marketing Research and Harvard Business Review. He has also completed work on electronic commerce and was co-chair of the INFORMS "Marketing Science and the Internet" conference in 2003.
	WILLIAM L. SIPPEL, a partner in the Minneapolis office of Oppenheimer Wolff & Donnelly LLP, practices primarily in the areas of antitrust and domestic and international distribution, including litigation and counseling.  He is a former Special Assistant to the Assistant Attorney General for Antitrust in the U.S. Department of Justice during the Carter and Reagan administrations.  He is the former Chair of the Antitrust Section of the Minnesota State Bar Association (MSBA), and also a former Chair of the MSBA International Business Law Section.  He has served as an adjunct professor of antitrust law at William Mitchell College of Law. He has been recognized as a "Leading Attorney in Minnesota" based on surveys of his peers. He frequently lectures at law and business schools.  Sippel graduated with honors from the University of Wisconsin Law School in 1974.
	NAVDEEP S. SODHI   is a published thought leader with a track record of creating shareholder value for companies through pricing strategy and execution. In addition, he is a global team facilitator, committed to maximizing reach and impact of the pricing function. Sodhi has held pricing positions at Northwest Airlines, Medtronic Inc., American Standard Companies, and Kennametal Inc. with increasing levels of responsibility. He co-authored the book Six Sigma Pricing: Improving Pricing Operations to Increase Profits and has been published in the Harvard Business Review, Quality Digest and the Journal of Professional Pricing.  Sodhi is a recipient of the Award of Excellence from the Professional Pricing Society. He received his BS Degree from the University of Delhi, New Delhi, India, and his MBA from Georgetown University, Washington DC.