Building, Leveraging, & Protecting Brands |
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DEBORAH ROEDDER JOHN is the Curtis L. Carlson Chair in Marketing at the Carlson School of Management, University of Minnesota. She received her PhD in Marketing from Northwestern University. She is an expert in the areas of consumer behavior and branding research and has been teaching for over 20 years. She currently researches and consults in the areas of brand equity, measurement and brand dilution. John's research has been extensively published in the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. Her views have also appeared in national media such as the New York Times and Business Week. |
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DAVID K. HOPKINS is the Managing Director of the Carlson Brand Enterprise at the Carlson School of Management, University of Minnesota. He has over 20 years of experience and proven expertise in the development and application of corporate strategy, brand management, relationship and digital marketing, and operations improvement. Hopkins has a broad industry background and has worked with both emerging growth companies and Fortune 500 corporations. He has also taught graduate level courses in competitive strategy and e-commerce strategy, and has been cited as an industry/subject matter expert for several regional and national publications. Hopkins holds Masters degrees in strategy/industrial organization from the University of Utah and a BS degree from the University of Colorado |
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.BARBARA LOKEN is a professor of marketing at the Carlson School of Management. She is a recognized expert in the fields of branding and consumer psychology. Her work has been published in a wide range of periodicals including Annual Review of Psychology, Journal of Marketing Research, and Journal of Consumer Psychology. Loken has served as an associate editor for the Journal of Consumer Research, an editorial board member for the Journal of Consumer Research and the Journal of Consumer Psychology, and currently is an advisory board member at the Handbook of Consumer Psychology. She received her PhD in social psychology at the University of Illinois |
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OM NARASIMHAN, an Associate Professor in the Marketing Department at the Carlson School of Management, focuses his research on modeling both competitive advantage and brand choice. He has articles forthcoming in the Journal of Marketing Research and Marketing Science, and he recently won both the 3M Non-Tenured Faculty Award (in both 2005 and 2006) and a 2005 McKnight award for the article A Structural Model of Informative, Transformative and Persuasive Effects of Advertising. In 2004, he received his first McKnight Award for "Legacy Effects in Radical Innovation." Narasimhan earned his PhD in marketing at the University of Southern California. |
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DEAN ADAMS is the Director, Corporate Brand at 3M. He has broad experience at 3M across markets including printing, industrial, electronics, consumer, automotive, marine, and medical products. He has worked extensively in Europe, Asia, Japan and Latin America, holding management positions in market research, strategic planning, product management and marketing operations management. Adams received a Bachelor of Physics from the Institute of Technology at the University of Minnesota, and Masters of Business Administration from the Carlson School of Management at the University of Minnesota.
PATRICK HANLON is Founder and CEO of Thinktopia, Inc., an idea engineering company dedicated to building communities around brands. Started in 2002 as a creative services company, the firm launches new brands, re-engineers existing brands and develops corporate culture for companies like Levi’s, Google, Microsoft, Wrigley’s, Taco Bell, Woolmark, and others. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future has been translated into five languages and has been included in the marketing curriculum at major universities including Berkeley and Johns Hopkins. Previously, as a senior executive at major ad agencies he worked on numerous well known brands including: Absolut, John Deere, H&R Block, Lego, and IBM. His 2003 Super Bowl spot for H&R Block was a Top 10 spot in consumer polls.
ROMAN PALUTA is Chief Marketing Officer for Carmichael Lynch, where his great passion for brands makes his task of marketing the Agency to potential Clients one that comes naturally. He began his advertising career with Leo Burnett Company in Chicago, where he managed brands for clients such as Kellogg’s and The Maytag Company and helped lead them to unprecedented business gains. He later joined Campbell Mithun in Minneapolis and helped launch several successful new products, while revitalizing established brands for DowBrands and General Mills. Paluta received his MS Degree in Advertising from the University of Illinois, and currently serves on the faculty at the University of Minnesota Journalism School.
KENT D. SELTMAN is the past chair of the marketing division and the brand team at Mayo Clinic. In that position he was one of the key drivers for strategic brand management and was the founding leader of the team that provided day-by-day oversight of the Mayo Clinic brand along with brand consultation, brand education, and brand-related research. Seltman frequently lectures and writes on healthcare marketing issues and has served as editor of Health Services Marketing, published by the American Marketing Association. He has co-authored the book Marketing Lessons from Mayo Clinic (scheduled for release in June), which focuses on the durability of the Mayo Clinic brand. Seltman holds an MBA with marketing emphasis from Rollins College and an MA and PhD in English Literature.
BRUCE TAIT is a Founding Partner of Tait Subler, LLC (formerly Fallon Brand consulting). He was recently recognized as one of the top 40 'marketing gurus' in the world by Britain's respected Admap magazine. His thinking on brands appears in The Art of Building Brands, and articles for Market Leader, BrandWeek, Admap and Brand Packaging. He's also been quoted as a brand expert in Time Magazine, The Wall Street Journal, Business Week, and American Demographics. Tait won recognition for his brand strategy thinking as an Ogilvy Award finalist (best use of market research), National APG medalist (brand/advertising strategy), and co-winner of several EFFIEs (for effective advertising).
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