This position supports BIA (Business Information Analysis) activities of on of our divisions. Key responsibilities include:
Supporting the marketing brand groups in the use of syndicated data to diagnose and solve business problems.
Providing syndicated data analyses on strategic issues such as pricing, competition, distribution, and promotional activity.
Our primary source of syndicated data is store scanned and consumer panel information from A.C. Nielsen. We are specifically looking for a student midway through business school with an interest in syndicated marketing research. The position involves full-time (40 hours/week) work, June 2000 through August 2000, then cuts back to 16 - 24 hours/week, September 2000 through May 2001.
Accountabilities
This person must work effectively with many people, sometimes outside of the marketing function. He/she should become a productive member of our team, providing syndicated data analyses to help grow the businesses. The individual will work closely with the BIA Manager to accept and prioritize projects. Organization is critical. The individual will manager multiple projects by working closely with on-site vendors (A.C. Nielsen, Spectra) in addition to marketing personnel.
Specifically, the position will involve research design, analysis, and communication of results/recommendations. The individual will be expected to provide insights as a result of his/her work. The person in this position will be part of the larger team, participating in broader, division-wide projects and initiatives.
Qualifications
The candidate must have a strong business aptitude, an interest in working with syndicated data, and a proactive attitude. A basic understanding of and enthusiasm for consumer research is desired. The candidate should also have the ability to manage multiple projects simultaneously. |
