Assistant Professor Kathleen Vohs
Marketing and logistics management
With an extensive background in psychology, Kathleen Vohs is applying her understanding of psychological science to business issues in order to advance new areas of marketing research.
She is an assistant professor of marketing and logistics management at the Carlson School, where her research specialties include self-regulation (particularly in terms of predicting impulsive spending, overeating among dieters, and making a bad impression); self-processes (such as self-esteem); the effects of making choices on self-regulatory ability; the effects of the mere presence of money; and heterosexual sexual relations as predicted by economic principles.
"My research seeks to explain differences in patterns of consumption (broadly-defined) in terms of underlying psychological processes," says Vohs. "With this knowledge, we can better understand how and why consumers behave as they do, curb problems of consumption, and increase consumer welfare."
Vohs has authored more than 60 scholarly publications and served as the editor of three books. She has written extensively on self-regulation, intrapersonal and interpersonal processes, the objective consequences of self-esteem, bulimic symptoms, and consequences of self-control failure on impulsive behavior.
From 2003 to 2005, Vohs served as the Canada Research Chair in Marketing Science and Consumer Psychology at the University of British Columbia. At the Carlson School, she teaches courses on buyer behavior.
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