Marketing Requirements


Marketing and Logistics Management is concerned with the flow of goods and services through the economy, and the distribution of both industrial and consumer goods. Job opportunities in marketing include marketing research, advertising, manufacturing sales, wholesale sales, retail sales, retailing buying, and many others.


MajorRequired Courses (20 credits)


Marketing Required Courses

3010 MKTG  Marketing Research (4 cr)


Plus 16 additional Marketing credits chosen from the following

3040 MKTG  Buyer Behavior (4 cr)
4020 MKTG  Advanced Logistics and Supply Chain Management (2 - 3 cr)
4030 MKTG  Sales Management (4 cr)
4050 MKTG  Integrated Marketing Communications (4 cr)
4060 MKTG  Marketing Channels (4 cr)
4070 MKTG  International Marketing (2 cr)
4080 MKTG  Marketing Strategy (4 cr)
4090 MKTG  Marketing Topics (2 - 4 cr)


MinorRequired Courses (12 credits)


Marketing Minor Required Courses

3010 MKTG  Marketing Research (4 cr)