What is Marketing?
Marketing and Logistics Management is concerned with the flow of goods and services through the economy and the distribution of both industrial and consumer goods. Because more than half the consumer's dollar goes to pay for marketing services, marketing is a very significant part of the economy and the efficiency with which marketing activities are carried out and has major social implications. More information can be found on the web sites of the Carlson School Marketing Department and the Marketing and Logistics Department Center for Brand Management.
Carlson Brand Enterprise
The Carlson Brand Enterprise is a unique brand and marketing consultancy that integrates the brightest MBA minds with the University of Minnesota's top marketing faculty and professionals, and industry defining brand research.
