Brand Management: At the highest level, Brand Managers supervise the marketing function for a specific brand of a consumer product. Initially, Assistant Brand Managers work on a more limited range of duties for a brand.
Marketing Management: Marketing Managers are involved in the broad marketing function for an organization, including branding. This career path is more closely associated with business-to-business marketing and services marketing, with the latter including organizations in the financial services, airline, non-profit, and government sectors.
Marketing Research: Marketing researchers are responsible for the marketing information function of an organization. They collect, analyze, and interpret data regarding marketplace trends and preferences in support of marketing decision-making. Positions may be within a corporation or in a market research firm or advertising agency.
Carlson Brand Enterprise
The Carlson Brand Enterprise is a unique brand and marketing consultancy that integrates the brightest MBA minds with the University of Minnesota's top marketing faculty and professionals, and industry defining brand research.
