Polaris
Pricing strategy for ATV business
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 - To develop an in-house pricing capability for six segments of the ATV business.
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- Scanned the ATV industry using a four-pronged assessment: Consumer, Company, Competitors, and Channels
- Conducted primary research with consumers to quantify three key unknowns: brand premiums by segment, consumer demand curves for each competitor, and price elasticity for each brand in each segment
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- Client was given a generic pricing tool kit that can be used for future applications for both current segments and new undeveloped projects
- Team offered pricing recommendations on each of the six segments
- Finally, our scenario analyses and elasticity calculations offered fact-based explanations into some things the firm was already seeing develop in the marketplace
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