Institute for Research in Marketing Advisory Board

"Exposure to the latest research findings in consumer marketing helps me stay on the leading edge," says Diane Harper, Vice President of Customer and Channel Insights at Kraft Foods.
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Learn more about some of the newest members of the Institute's advisory board.
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"Involvement with the institute provides Cargill with networking opportunities for business leaders, faculty, and students that are a necessity in maintaining a competitive advantage in today's marketplace. Access to graduates for positions within our company and identifying topics for further study and research are just a start."

-Jim Hield, Vice President of Marketing Services, Cargill
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Advisory Board Jim Henney Quote
"The benefit for me is that the advisory board gives me the opportunity to see what other firms in other sectors of the economy are doing around branding... the research I've been exposed to at the Carlson School can filter into our thoughts and our designs as we move forward."

-Jim Henney, Senior VP of Enterprise Marketing - Consumer Insights, Wells Fargo

Institute for Research in Marketing Advisory Board

To ensure continued evolution and expansion of the Department of Marketing and Logistics Management, the Institute established the Advisory Board. The Advisory Board consists of senior level executives from Minnesota and national businesses with connections to the field of marketing and the Carlson School of Management.

The purpose of the Advisory Board is to:

Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute


	Click on each advisory board member's name for a brief bio. Erik Andersen Senior Vice President GfK Custom Research North America Vivian Milroy Callaway Vice President, Center for Learning and Experimentation General Mills Kenneth Coyle Executive Director, Commercial Insight AstraZeneca Christine Gibson Chief Marketing Officer UnitedHealthcare JoAnn Fernandez Global VP, Marketing 3M Consumer and Office Philippe Harousseau VP, Brand Development, Skin Care and Cleansers Unilever HPC-NA Diane Harper Vice President, Customer/Channel-Insights Kraft Foods James S. Henney Senior Vice President Wells Fargo Jim Hield Vice President of Marketing Services Cargill Carla Kennedy VP, Product Line Management Seagate Technology Bryan Maach Vice President, Market Research & Analysis Cisco Systems, Inc. Steve Michaelson Chief Marketing Officer Supervalu Julie Moore Vice President and General Manager, Vehicle Care Division Ecolab David Mucha Vice President, Market Intelligence UnitedHealthcare Kal Patel EVP, Emerging Business Best Buy Co., Inc. Jim Schroer Retired President & CEO Carlson Marketing Scott Wallace Senior Vice President, Marketing G&K Services Kate Whittington Director, Guest Insights Target Academic Representative to the Advisory Board: Robert W. Ruekert Professor, Associate Dean for Undergraduate Programs Marketing & Logistics Management