 
 Mark E. Bergen is the James D. Watkins Chair in Marketing at the Carlson School of Management. Bergen's research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, price pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response. Bergen's work has been published in a broad array of scholarly journals and business press, including the Journal of Marketing Research, the Journal of Consumer Research, Harvard Business Review, the Sloan Management Review, and the Journal of Law and Economics, in which the recent article "When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws" appeared. Additionally, he continues to serve as a consultant with companies in the medical, service, food, retail, and industrial markets. Bergen holds a BS and a PhD in economics from the University of Wisconsin – Madison and the University of Minnesota respectively. He teaches MBA and executive courses in pricing strategy and marketing management, earning him numerous awards for teaching excellence at the Carlson School and recognition as an outstanding faculty member.
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Full List of Publications
Selected Recent Publications
- "Holiday Price Rigidity and Cost of Price Adjustment," Daniel Levy, Georg Muller, Haipeng (Allan) Chen, Mark E. Bergen, and Shantanu Dutta, Economica (forthcoming).
- "Asymmetric Price Adjustment in the small," Daniel Levy, Haipeng (Allan) Chen, Sourav Ray, and Mark E. Bergen, Journal of Monetary Economics (May 2008).
- "When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws," Mark E. Bergen, Daniel Levy, Sourav Ray, Paul H. Rubin, and Benjamin Zeliger, Journal of Law and Economics (2008).
- "Non-Price Rigidity and Cost of Adjustment," Mark E. Bergen, Georg Muller, Daniel Levy, and Shantanu Dutta, Managerial and Decision Economics (October 2007).
- "Asymmetric Wholesale Pricing: Theory and Evidence," Sourav Ray, Haipeng Chen, Mark E. Bergen, and Daniel Levy, Marketing Science (March-April 2006).
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Selected Media
- October 9, 2009. “Favre Effect,” Minnesota News Network Radio.
- June 27, 2009. “Pay Dirt: It Never Hurts to Ask,” Star Tribune.
- May 21, 2009. "Target Tests Matching Rival Wal-Mart's Prices," Minnesota Public Radio.
- November 25, 2008. "Shades of Gray for Black Friday," by Christina Cheddar Berk, CNBC "Holiday Central."
- June 14, 2008 articles, "Who Needs Cash? Barter Can be Better than Buying," and "New to Bartering? Here are Some Tips," by Kara McGuire in the Star Tribune.
- January 9, 2008 Advertising Age article, "Fallon Sets Tongues Wagging with Equinox Ads," by William Hupp.
Selected Professional Activities & Honors
- Named Best Core Faculty by the Carlson School MBA Class of 2008. Bergen is also a three-time Carlson School of Management MBA Teacher of the Year (as voted by the student body).
- Twice-named Outstanding Faculty Member, Business Week’s “Guide to the Best Business Schools.”
- Inaugural Winner of the Carlson School of Management Award for Excellence in Teaching
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Mark E. Bergen, Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 624-1821, fax (612) 624-8804
mbergen@umn.edu
Instructional Profile
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