 
 Mark E. Bergen is the Carolyn I. Anderson Professor of Business Education Excellence at the Carlson School of Management. Bergen's research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, price pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response. Bergen's work has been published in a broad array of scholarly journals and business press, including the Journal of Marketing Research, the Journal of Consumer Research, Harvard Business Review, the Sloan Management Review, and the Journal of Law and Economics, in which the recent article "When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws" appeared. Additionally, he continues to serve as a consultant with companies in the medical, service, food, retail, and industrial markets. Bergen holds a BS and a PhD in economics from the University of Wisconsin – Madison and the University of Minnesota respectively. He teaches MBA and executive courses in pricing strategy and marketing management, earning him numerous awards for teaching excellence at the Carlson School and recognition as an outstanding faculty member.
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Full List of Publications
Selected Recent Publications
- "Holiday Price Rigidity and Cost of Price Adjustment," Daniel Levy, Georg Muller, Haipeng (Allan) Chen, Mark E. Bergen, and Shantanu Dutta, Economica (forthcoming 2008).
- "Asymmetric Price Adjustment in the small," Daniel Levy, Haipeng (Allan) Chen, Sourav Ray, and Mark E. Bergen, Journal of Monetary Economics (May 2008).
- "When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws," Mark E. Bergen, Daniel Levy, Sourav Ray, Paul H. Rubin, and Benjamin Zeliger, Journal of Law and Economics (2008).
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Selected Media
- June 14, 2008 articles, "Who Needs Cash? Barter Can be Better than Buying," and "New to Bartering? Here are Some Tips," by Kara McGuire in the Star Tribune.
- January 9, 2008 Advertising Age article, "Fallon Sets Tongues Wagging with Equinox Ads," by William Hupp.
- December 15, 2007 Pioneer Press article, "How Low Can They Go?" by Gita Sitaramiah.
- November 29, 2007 TIME magazine article, "A Great Time to Shop - for Foreigners."
- March 10, 2007 Wall Street Journal article "A Penny Not Saved" on item pricing laws by Paul H. Rubin. This article was followed by April 3, 2007's "Item Pricing Redux: Paul Rubin Bolsters His Argument Against It." Earlier, on November 17, 2006, the Wall Street Journal's online Econoblog referenced research by Mark E. Bergen and Daniel Levy in "Managing Change: Is the Penny Worth Keeping?"
Recent Presentations
- June 11, 2007 presented "The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment" at Yale University's Workshop on the Macroeconomics of Lumpy Adjustment hosted by the Cowles Foundation.
- June 8, 2007 served as the panel discussion moderator for the Connecting Customers and Brands Session at the Creating and Cultivating Brand Connections conference co-hosted by the Institute for Research in Marketing and the Marketing Science Institute at the University of Minnesota's Carlson School of Management.
- May 18, 2007 presented "The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment," to the faculty of the University of California - Davis.
Selected Professional Activities & Honors
- Three-time Carlson School of Management MBA Teacher of the Year (as voted by the student body).
- Twice-named Outstanding Faculty Member, Business Week’s “Guide to the Best Business Schools.”
- Inaugural Winner of the Carlson School of Management Award for Excellence in Teaching
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Mark E. Bergen, Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 624-1821, fax (612) 624-8804
mbergen@umn.edu
Instructional Profile
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