With the value of the dollar on the decline worldwide, foreign travellers are increasingly becoming big business for American retailers. TIME magazine came to Professor and Chair Mark Bergen for his thoughts on tourist trade for their article, "A Great Time to Shop - for Foreigners."
The Institute for Research in Marketing at the Carlson School of Management leverages the expertise of the Carlson School’s world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing.
Marketing and Logistics Management is concerned with the flow of goods and services through the economy and the distribution of both industrial and consumer goods. Because more than half the consumer's dollar goes to pay for marketing services, marketing is a very significant part of the economy and the efficiency with which marketing activities are carried out and has major social implications.
Our department consists of 20 faculty members committed to excellence in the full range of academic responsibilities. Our research-oriented faculty have made ongoing contributions to a wide range of marketing topics but historically our strengths have been in consumer behavior and marketing strategy (e.g., channels, pricing).
