 
 Joan Meyers-Levy, the Holden-Werlich School-Wide Professor of Marketing at the Carlson School, examines in her research a variety of consumer behavior issues related to visual and verbal communication, memory, information processing, and gender, as well as individual differences. Her work has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, Journal of Consumer Psychology, Psychology and Marketing, as well as in several books. In a forthcoming book chapter, Meyers-Levy reports relevant research and discusses how various structural factors in retail environments (e.g., the height of the ceiling in stores, the types of display tables used, the type of flooring) may affect consumers' judgments of products. Professor Meyers-Levy served as co-chair for the 2000 Association for Consumer Research (ACR) conference, track chair for the American Marketing Association (AMA) 1997 Summer Educators’ Conference, and has assumed other active roles at numerous past ACR and AMA conferences. As has been the case for many years, she serves on the editorial review boards of Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. In addition, she is a frequent reviewer for Personality and Social Psychology Bulletin, Journal of Marketing, Journal of the Academy of Marketing Science, Sloan Management Review, the National Science Foundation, and the Social Sciences and Humanities Research Council. Meyers-Levy has been a featured guest on numerous media shows such as Dateline NBC, National Public Radio (“Talk of the Nation,” “Morning Edition” ), and Chicago’s WGN radio and has been the subject of extensive interviews for articles featured in The New Yorker, Chicago Tribune, and Capital Ideas and for smaller pieces that have appeared in outlets including USA Today, AdWeek, Brandcom, Across the Board, and Cosmopolitan Magazine. Meyers-Levy has also served in an advisory role to several advertising agencies including J. Walter Thompson and Leo Burnett.
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- Visual marketing
- Consumer information processing and psychology
- Gender differences
- Marketing communications and persuasion
- Gender differences in information processing
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Full List of Publications
Recent Publications
- "The Sounds of the Marketplace: The Role of Audition in Marketing," Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio, in Aradhna Krishna (ed.), Sensory Marketing. New York: Taylor and Francis. Forthcoming.
- "The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (forthcoming February 2009).
- "Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
- "Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects," Rui Zhu and Joan Meyers-Levy, Journal of Consumer Research (June 2007).
- "The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Joan Meyers-Levy and Rui Zhu, Journal of Consumer Research (Aug. 2007).
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Selected Media
- May 8, 2009. "This is Your Brain on Architecture," by Michael Cannell in Fast Company Magazine.
- November 16, 2008 article, "U of M Marketing Professor Perfects the Science of Woo," by Jackie Crosby in the Star Tribune.
- November 11, 2008 Allison Kaplan article, "Never Mind the Merchandise, How About that Shelving?" in the Pioneer Press. Meyers-Levy was also featured on Kaplan's radio show, Shop Girls Radio, to discuss her research on context effects and consumer behavior.
- In August 2008, Prof. Meyers-Levy's research on ceiling height was explored anew in Poland's Money, with the article "Motywowac Nie Znaczy Chwalic."
- March 17, 2008 press release, "When Does Context Matter in Product Evaluations," reported by EurekAlert, Science Daily, PhysOrg, and HulIQ.
- February 2008, Texas Law Review article, "Gone in Sixty Milliseconds: Trademark Law and Cognitive Science" looked at Meyers-Levy's work on brand association sets.
- December 31, 2007 Pioneer Press article by Paul Tosto, "In 2007, U Researchers Prove Via Eight Discoveries that It's All in How You Look at Things."
- May 3, 2007 Vancouver Sun article by Shannon Proudfoot, "High Ceilings Spur Creative Thinking, Study Finds." Meyers-Levy's ceiling height research has also been reported in the Wall Street Journal, Pioneer Press, Star Tribune, United Press International, Innovations Report, EurekAlert, Science Daily, Financial Times Deutschland, Minnesota Daily, and many other international media outlets, and commented on by over 100 blogs. For the press release on this paper, please click here.
- April 30, 2007 U of M Moment internet radio interview with Asim Dorovic, "Ceiling Height Can Affect How You Think."
Recent Presentations
- January 14, 2009 presented "Understanding Consumers' Perceptions and Judgments" at the Institute for Research in Marketing's quarterly Advisory Board meeting.
- October 24, 2008 participated in the Roundtable Session "Aesthetics and Consumption" at the Association for Consumer Research's annual conference.
- October 1, 2007 presentation of "How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Tables," with Rui Zhu, Association for Consumer Research conference.
- Spring 2007 presentation to the American Marketing Association Doctoral Consortium, "Career Management: Balancing Your Professional and Personal Life."
Selected Professional Activities & Honors
- Received Carlson School of Management 2008 Faculty Research Award, University of Minnesota and named Holden-Werlich School-Wide Professor of Marketing.
- Editorial Board Member, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy and Marketing
- Ad Hoc Reviewer, Personality and Social Psychology Bulletin, Journal of Consumer Research, and Journal of Marketing.
- Guest Associate Editor, Journal of Consumer Psychology.
- Named 2007 Media Star, Carlson School of Management, University of Minnesota.
- 2007 AMA-Sheth Doctoral Consortium Faculty Representative.
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Joan Meyers-Levy, Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 625-6007, fax (612) 624-8804
jmeyers@umn.edu
Instructional Profile
MEDIA INQUIRIES:
Please direct all media inquiries for Joan Meyers-Levy to Rebecca D. Monro, Associate Director of the Institute for Research in Marketing at (612) 626-7940, rmonro@umn.edu, or David Ruth, Principal Public Relations Representative with the University of Minnesota's Office of Public Relations at druth@umn.edu
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