Joan Meyers-Levy, Professor of Marketing

Joan Meyers-Levy SC 2008Joan Meyers-Levy, the Holden-Werlich School-Wide Professor of Marketing at the Carlson School, examines in her research a variety of consumer behavior issues related to visual and verbal communication, memory, information processing, and gender, as well as individual differences. Her work has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Applied Psychology, Journal of Consumer Psychology, Psychology and Marketing, as well as in several books. In a recent book chapter, Meyers-Levy reports relevant research and discusses how various structural factors in retail environments (e.g., the height of the ceiling in stores, the types of display tables used, the type of store flooring) may affect consumers' judgments of products. Meyers-Levy was recognized most recently for her extensive research contributions by being awarded the American Marketing Association's 25-Year Consortium Fellow Research Excellence Award. Professor Meyers-Levy served as co-chair for the 2000 Association for Consumer Research (ACR) conference, track chair for the American Marketing Association (AMA) 1997 Summer Educators’ Conference, and has assumed other active roles at numerous past ACR and AMA conferences. As has been the case for many years, she serves on the editorial review boards of Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. In addition, she is a frequent reviewer for Personality and Social Psychology Bulletin, Journal of Marketing, Journal of the Academy of Marketing Science, Sloan Management Review, the National Science Foundation, and the Social Sciences and Humanities Research Council.  Meyers-Levy has been a featured guest on numerous media shows such as Dateline NBC, National Public Radio (“Talk of the Nation,” “Morning Edition” ), and Chicago’s WGN radio and has been the subject of extensive interviews for articles featured in The New Yorker, Chicago Tribune, Minneapolis Star Tribune, and Capital Ideas and for numerous smaller pieces that have appeared in national and international media outlets. Meyers-Levy has also served in an advisory role to several advertising agencies including J. Walter Thompson and Leo Burnett.


Areas of Expertise

  • Visual marketing
  • Consumer information processing and psychology
  • Gender differences
  • Marketing communications and persuasion
  • Gender differences in information processing


Research


Full List of Publications

Recent Publications


Curriculum Vitae

 


Joan Meyers-Levy CV

Full List of Publications

 


News & Activities

Selected Media

Recent Presentations

  • January 14, 2009 presented "Understanding Consumers' Perceptions and Judgments" at the Institute for Research in Marketing's quarterly Advisory Board meeting.
     
  • October 24, 2008 participated in the Roundtable Session "Aesthetics and Consumption" at the Association for Consumer Research's annual conference.

Selected Professional Activities & Honors

  • August 13, 2009. Received the 25-Year Consortium Fellow Research Excellence Award from the American Marketing Association-Sheth Foundation. This award, chosen by a committee comprised of past editors of top marketing journals, is given annually to prior AMA Consortium Fellows whose scholarly research achievement and contribution to marketing thought and practice has distinguished them among their cohort.
  • Received Carlson School of Management 2008 Faculty Research Award, University of Minnesota and named Holden-Werlich School-Wide Professor of Marketing.
     
  • Editorial Board Member, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy and Marketing
     
  • Ad Hoc Reviewer, Personality and Social Psychology Bulletin, Journal of Consumer Research, and Journal of Marketing.
     
  • Guest Associate Editor, Journal of Consumer Psychology.
     
  • Named 2007 Media Star, Carlson School of Management, University of Minnesota.
     
  • 2007 AMA-Sheth Doctoral Consortium Faculty Representative.


Contact Information

Joan Meyers-Levy, Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438  USA

(612) 625-6007, fax (612) 624-8804

jmeyers@umn.edu

Instructional Profile

 

MEDIA INQUIRIES:

Please direct all media inquiries for Joan Meyers-Levy to Rebecca D. Monro, Associate Director of the Institute for Research in Marketing at (612) 626-7940, rmonro@umn.edu, or David Ruth, Principal Public Relations Representative with the University of Minnesota's Office of Public Relations at druth@umn.edu