Kathleen D. Vohs, Associate Professor of Marketing

Kathleen Vohs - sc

Kathleen D. Vohs, Associate Professor of Marketing, McKnight Land-Grant Professor, and McKnight Presidential Fellow, has an extensive background in psychology, and she applies her understanding of psychological science to business issues in order to advance new areas of marketing research.  Vohs's research specialties include self-regulation (particularly in terms of predicting impulsive spending, overeating among dieters, and making a bad impression); self-processes (such as self-esteem); the effects of making choices on self-regulatory ability; the effects of the mere presence of money (and the psychology of money); and heterosexual sexual relations as predicted by economic principles.  She has authored more than 70 scholarly publications and served as the editor of three books, and she has written extensively on self-regulation, intrapersonal and interpersonal processes, the objective consequences of self-esteem, bulimic symptoms, and consequences of self-control failure on impulsive behavior.  Vohs was named a McKnight Land-Grant Professor (2007-2009) and a McKnight Presidential Fellow at the University of Minnesota (2008) and recently received the 2008 International Society for Self and Identity Early Career Award.


Areas of Expertise

  • Self-regulation
  • Problems with spending
  • Dieting and disordered eating
  • Heterosexual sexual relations as predicted by economic principles
  • Self-processes such as self-esteem


Research


Full List of Publications



Selected Recent Publications


Curriculum Vitae


Kathleen D. Vohs CV

Full List of Publications


News & Activities

Selected Media

Recent Presentations

  • October 15, 2008 presented "Even Small Reminders of Money Change People" at the Institute for International Research's The Market Research Event. This research has also been presented to the department of marketing at McGill University's Desautels Faculty of Management on September 24, 2008.
  • August 7, 2008 presented "Self-Regulation and the Limited Resource Model: An Overview" at the Department of Psychology, University of Bergen, Norway.

  • July 22, 2008 presented "Self-Regulatory Resource Depletion Makes People Feel Things More: A Possible Mechanism for Self-Regulatory Resource Depletion" (with N.L. Mead and B.J. Schmeichel) at the International Congress for Psychology in Berlin, Germany.

Selected Professional Activities & Honors

  • Named a McKnight Presidential Fellow at the University of Minnesota in December 2008. This award, available only to newly tenured faculty who are recognized by both internal and external reviewers as being in the top tier of international researchers in their field, provides three years of research support for the honored faculty.

  • 2008 International Society for Self and Identity Early Career Award winner. This award is made annually to recognize and encourage a distinguished junior scientist who has made outstanding theoretical and empirical contributions to the scientific study of the human self. The award was made on the basis of the originality, quality, and impact of your scientific research in the area of self and identity. As the winner, Vohs will present an address at the annual Self and Identity pre-conference at the Society for Personality and Social Psychology annual meeting.

  • 2008 Society for Personal and Social Psychology Theoretical Innovation Prize, Honorable Mention for "How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather than Direct Causation," Roy Baumeister, Kathleen Vohs, Nathan DeWall, and Liqing Zhange, Personality and Social Psychology Review (May 2008).

  • February 2008 winner of the inaugural SAGE Young Scholar Award for outstanding early career achievements in social or personality psychology.  This award recognizes research that places its five honorees at the forefront of their peers.

  • Named to the editorial boards of the Journal of Personality and Social Psychology's Personality Processes and Individual Differences and Interpersonal Relations and Group Processes sections, October 2007.

  • September 2007 grant from the National Institutes of Drug Abuse for research on "The Neuroanatomical Basis of Anti-Drug Media Messages: The Impact of Effectiveness and Risk Factors," with PIs Angus W. MacDonald and Marco Yzer.  $1.2m in funding provided for Sept. 2007-Aug. 2010.

  • Named to the Institute of Law and Rationality's Advisory Board at the University of Minnesota, Oct. 2007.

  • Named Associate Editor for the Competitive Paper Track, Association for Consumer Research Conference 2008 (May 2007).

  • Recipient of the 2007-2009 McKnight Land-Grant Professorship award at the University of Minnesota.  The grant is designed to nurture the careers of the U of M's most promising junior faculty members and includes financial support of up to $30,000 per year for two years to be used toward their research and scholarly activities.


Contact Information

Kathleen D. Vohs, Associate Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438  USA

(612) 625-8331, fax (612) 624-8804   

vohsx005@umn.edu

Instructional Profile