This competition brings together top brand management students, professionals and academics from across the country for a three-day competition highlighting the challenges facing brand managers in today’s competitive marketplace.
The Challenge Format
The Challenge involves eight student teams, who are presented with a strategic brand management challenge currently faced by a partner company. The teams are given 30 hours to prepare a structured case analysis and accompanying recommendations. They present these findings to a panel of expert judges, allowing partner companies the opportunity to critically assess students’ brand management, teamwork and problem-solving skills. Following the conclusion of all presentations, the participants and partners attend a social-hour and awards banquet.
2008 Competition Dates
The 2008 Competition will be October 23-25 with optional interviews scheduled October 26. See the 2008 detailed schedule for more information.
Competiton Location
The competition is held at the Carlson School of Management on the University of Minnesota's West Bank campus in Minneapolis.
Past Competition Topics
Reviving mature brands within intensely competitive categories—Go-Gurt 2001
Extending franchises in the face of competitive giants—Freschetta 2002
Developing a brand in a highly fragmented business to business marketplace—3M 2003
What is the implication of Customer Centricity for the Best Buy brand—Best Buy 2004
Positioning an industrial line of products in a business-to- business setting—Ecolab 2005
Is Cause Marketing the right way to re-energize Cheerios heart health credentials in the short and long term—General Mills 2006
Growing the Archer Farms brand within a highly competitive bottled water market- Target 2007
Contact
For more information please contact the Elite Eight:
