 
Om Narasimhan, an Associate Professor in the Marketing Department at the Carlson School of Management, focuses his research on innovation, pricing strategy, and channels of distribution. Narasimhan earned his Ph.D. in marketing at the University of Southern California and joined the faculty of the Carlson School in 2001. He has published articles in leading journals such as Marketing Science, Journal of Marketing Research, and Journal of Marketing; won the TechSig Best Paper award from the American Marketing Association; and been named a finalist for the John D. Little award for the best paper in Marketing Science. Narasimhan was recently named an MSI Young Scholar, a distinction awarded once every two years to scholars most likely to be “potential leaders of the next generation of Marketing academics.” He has also won the Outstanding Researcher of the year award from the Carslon School and was named Best Elective Professor by the MBA class of 2008.
|
  |
- Competition
- Pharmaceuticals
- Pricing
- Channels of distribution
- Innovation and competitive advantage in high technology markets
|
 |
Full List of Publications
Recent Publications
- “Examining Demand Elasticities in Hanemann’s Framework: A Theoretical and Empirical Analysis,” Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science(forthcoming).
- "Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao, Om Narasimhan, and George John, Marketing Science (forthcoming).
- "Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions," Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science (May-June 2008).
- "Assessing the Consequences of a Channel Switch," Xinlei Chen, George John, and Om Narasimhan, Marketing Science (May-June 2008).
- "Competitive Response to Radical Product Innovations," Khaled Aboulnasr, Om Narasimhan, Ed Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
-
-
|
 |
Selected Media
Recent Presentations
-
November 21, 2008. Presented "Structural Estimation of Moral Hazard Models: An Application to the Design of Marketing Channels," at Sauder College, the University of British Columbia.
-
May 23, 2008. Served as Session Chair for "Optimizing Outcomes, What the Metrics Mean and What to do about Them" at the Institute for Research in Marketing's 2008 conference, Carlson on Metrics, at the University of Minnesota.
Selected Professional Activities & Honors
-
Received 2008's Best Elective Professor from the Carlson School MBA Class of 2008 and the Carlson School's Teaching Excellence Award.
-
-
Invitee to the 2007 Marketing Science Institute Young Scholar Program for the thirty scholars identified as the potential leaders of the next generation of marketing academics.
|
 |
Om Narasimhan, Associate Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 626-4480, fax (612) 624-8804
naras002@umn.edu
Instructional Profile |
|
