 
Om Narasimhan, an Associate Professor in the Marketing Department at the Carlson School of Management, focuses his research on innovation, pricing strategy, and channels of distribution. Narasimhan earned his Ph.D. in marketing at the University of Southern California and joined the faculty of the Carlson School in 2001. He has published articles in leading journals such as Marketing Science, Journal of Marketing Research, and Journal of Marketing; won the TechSig Best Paper award from the American Marketing Association; and been named a finalist for the John D. Little award for the best paper in Marketing Science. Narasimhan was recently named an MSI Young Scholar, a distinction awarded once every two years to scholars most likely to be “potential leaders of the next generation of Marketing academics.” He has also won the Outstanding Researcher of the year award from the Carslon School and was named Best Elective Professor by the MBA class of 2008.
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- Competition
- Pharmaceuticals
- Pricing
- Channels of distribution
- Innovation and competitive advantage in high technology markets
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Full List of Publications
Recent Publications
- "Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao, Om Narasimhan, and George John, Marketing Science (forthcoming).
- "Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions," Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science (May-June 2008).
- "Assessing the Consequences of a Channel Switch," Xinlei Chen, George John, and Om Narasimhan, Marketing Science (May-June 2008).
- "Competitive Response to Radical Product Innovations," Khaled Aboulnasr, Om Narasimhan, Ed Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
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Media
- May 14, 2008 WCCO TV interview, "Perfect Storm of High Food Prices."
- March 3, 2008 Minnesota News Network interview on oil prices, picked up by over 70 radio stations throughout the state.
- December 7, 2007, "Retail Sales a Mixed Bag," Gita Sitaramiah, Pioneer Press.
- Fall 2007, "Smart Moves: Assessing a Channel Switch," Marketing Matters: A Newsletter of the Institute for Research in Marketing, University of Minnesota.
Recent Presentations
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June 7, 2007 served as discussion moderator for the Brand Connections and Their Consequences Session at the Creating and Cultivating Brand Connections conference co-hosted by the Institute for Research in Marketing and the Marketing Science Institute at the University of Minnesota's Carlson School of Management.
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"From Invention to Innovation: Conversion Abilities in Product Development," presented at IIT Madras, December 2005. This research was also presented at the University of Houston in February 2005.
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"Direct Versus Framing Effects: A Structural Model of the Dual Roles of Advertising," presented at the Marketing Science Conference, Rotterdam, 2004. Also presented "Assessing the Effects of a Channel Switch."
Selected Professional Activities & Honors
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Invitee to the 2007 Marketing Science Institute Young Scholar Program for the thirty scholars identified as the potential leaders of the next generation of marketing academics.
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Recipient of the 2005 and 2006 3M Non-Tenured Faculty Award.
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Carlson School of Management McKnight Award recipient in 2005 for "A Structural Model of Informative, Transformative, and Persuasive Effects of Advertising," and in 2004 for "Legacy Effects in Radical Innovation."
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Grant-in-Aid Award from the University of Minnesota for "Conversion Ability," 2002.
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Om Narasimhan, Associate Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 626-4480, fax (612) 624-8804
naras002@umn.edu
Instructional Profile |
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