Michael J. Houston, Ecolab-Pierson Grieve Chair in International Marketing, currently serves as Associate Dean of International Programs at the Carlson School of Management. He was the founding academic director of the Carlson Brand Enterprise, a consultancy that partners top MBA students with insightful faculty on real-world brand projects. He holds a Ph.D. in marketing from the University of Illinois, and has been a member of the faculty at the Carlson School since 1986.  Teaching with both the MBA and Ph.D. programs has allowed Houston to share his marketing knowledge in Carlson School programs around the world, including Vienna, Warsaw, and Singapore.  His research specializes in global branding and cultural differences in consumer behavior, and he serves on the editorial boards of the Journal of Consumer Psychology and the Asian Journal of Marketing.  He is a past editor of the Journal of Marketing Research.

• Branding
• Consumer behavior 
• International marketing
• Global marketing and branding
• Cultural effects in marketing
• Retailing

Expanded List of Publications

Recent Publications

• "Field Dependency and Brand Cognitive Structure," Michael J. Houston and Sharon Ng, Journal of Marketing Research (forthcoming).
  
  
• "Fading Optimism in Products: Temporal Changes in Expectations about Performance," Ashwani Monga and Michael J. Houston, Journal of Marketing Research (November 2006).
  
  
• "Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Association," Sharon Ng and Michael J. Houston, Journal of Consumer Research (March 2006).
  

Selected Media

• July 17, 2008 Business Week article, "Five Non-Biz Classes for Business Majors."
  
  
• Winter 2008, "Stretching the Bounds of Business," by Deane Morrison, U of M Foundation: M.
  
  
• September 29, 2007, "Carlson to Require International Experience," by Ahnalese Rushmann, Minnesota Daily.
  
  
• September 17, 2007, "Groups with 'Humane' and 'Animal' in their Names Create Confusion," Bob Shaw, Pioneer Press.
  

Selected Professional Activities & Honors

• Current member of the Editorial Boards at the Asian Journal of Marketing and the Journal of Consumer Psychology, and past Editorial Board Member at the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, and Journal of Consumer Research.
  
  
• Past Editor of the Journal of Marketing Research (1988-1991).
  
  
• Interim Dean of the Carlson School of Management, March 2005-June 2006.
  
  
• Co-Chair of the American Marketing Association Doctoral Consortium, 2003.
  
  
• Vice President of Publications, American Marketing Association, 2000-2004.

Michael J. Houston, Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438  USA

(612) 625-2075, fax (612) 624-8804

mhouston@umn.edu

Instructional Profile