 
 Ken Roering, Professor of Marketing at the Carlson School of Management, is a prolific researcher and highly-sought consultant specializing in the market-driven development of new products, commercialization, marketing strategy and planning, and interpersonal and interorganizational relations. He has been at the University of Minnesota since 1981 and has served as a consultant to companies including 3M, The Pillsbury Company, IDS/American Express, Whirlpool, Cargill, Motorola, and many others. Roering also serves on the boards of directors of both Arctic Cat, Inc. and Transport America and is a past board member at Sheldahl Inc., TSI Inc., Ultimap Inc., Midwest Importers, the Children’s Theater Company, and Mid America Bank. Roering currently teaches with the CEMBA program at the Carlson School and with the Marketing Department.
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- Market-driven new product development and commercialization
- Marketing strategy and planning
- Customer-inspired new product development
- Interpersonal and interorganizational relations
- Marketing strategy and priorities
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Selected Professional Activities & Honors
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Editorial board member at the International Journal of Bank Marketing, 1982-present. Past editorial board member at the Journal of Marketing Research, Journal of Marketing, and Journal of Public Policy and Marketing.
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University of Minnesota's President's Mentoring Program faculty member 1995-2001. During this period, Roering was also the Carlson School of Management's MBA Program Coordinator.
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American Marketing Association Vice President, 1982-1984. Other service to the AMA has included serving on the Board of Directors, as chairman of the Education Council, chairman of the Doctoral Dissertation Competition, as a Faculty Consortium member, and as a session chair at many different annual conferences.
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Kenneth J. Roering, Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 624-5055, fax (612) 624-8804
kroering@umn.edu
Instructional Profile |
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