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Academic Interests
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Groups in marketing: businesses as collections of individuals, customer segmentation and satisfaction
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Marketing strategy given biases in managerial and consumer judgment
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Analytical modeling of managerial behavior and behavioral economics
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Persuasion in business-to-business markets
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Political marketing
Current Research
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"Moving the Forest: Preference, Popularity, and Persuasion," with Mark Bergen. Working paper.
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"SocSeeing the Trees: Outgroup Homogeneity Bias and Market Segmentation Strategy."
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"Paying the Price of Sustaining Cooperation: The Role of Social Identity and Punishment" with Ji Kyung Park and George John.
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"Social Paranoia: The Role of Assessment in Marketing Management."
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Books
Articles
Technical Notes
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"Pricing Metrics and Concepts," Neil T. Bendle, Paul W. Farris, and Phillip E. Pfeifer (2005). Darden Graduate School of Business Administration UVA-M-0723.
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"Sales Force Management and Measurement," Eric Larson and Neil T. Bendle, under the supervision of Paul W. Farris and Robert Spekman (2005). Darden Graduate School of Business Administration UVA-M-0721.
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"Customer Profitability," Phillip E. Pfeifer and Paul W. Farris, with the assistance of Neil Bendle (2005). Darden Graduate School of Business Administration UVA-M-0718.
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Neil Bendle, Ph.D. Student
Carlson School of Management, Suite 3-150
University of Minnesota
321 Nineteenth Avenue South
Minneapolis, MN 55455-0438
(612) 626-1812, fax (612) 624-8804
bendl003@umn.edu |

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