Neil Bendle,Ph.D. Student

Neil Bendle - scNeil Bendle is a fourth year student in the Ph.D. program in the marketing department of the Carlson School of Management and co-author of the new book Marketing Metrics: 50+ Metrics Every Executive Should Master, with Paul W. Farris, Philip E. Pfeifer, and David J. Reibstein, named one of 2006's Best Books in Marketing by Strategy + Business Magazine.

 

Bendle earned his MBA at Darden and has over a decade of experience in marketing management and consulting, notably being responsible for the measurement of the marketing campaigns of the Labour Party in Great Britain.


Current Research


Academic Interests

  • Groups in marketing: businesses as collections of individuals, customer segmentation and satisfaction
  • Marketing strategy given biases in managerial and consumer judgment
  • Analytical modeling of managerial behavior and behavioral economics
  • Persuasion in business-to-business markets
  • Political marketing

Current Research

  • "Moving the Forest: Preference, Popularity, and Persuasion," with Mark Bergen. Working paper.
  • "SocSeeing the Trees: Outgroup Homogeneity Bias and Market Segmentation Strategy."
  • "Paying the Price of Sustaining Cooperation: The Role of Social Identity and Punishment" with Ji Kyung Park and George John.
  • "Social Paranoia: The Role of Assessment in Marketing Management."


Publications

 

Books

Articles

Technical Notes

  • "Pricing Metrics and Concepts," Neil T. Bendle, Paul W. Farris, and Phillip E. Pfeifer (2005).  Darden Graduate School of Business Administration UVA-M-0723.

  • "Sales Force Management and Measurement," Eric Larson and Neil T. Bendle, under the supervision of Paul W. Farris and Robert Spekman (2005).  Darden Graduate School of Business Administration UVA-M-0721.

  • "Customer Profitability," Phillip E. Pfeifer and Paul W. Farris, with the assistance of Neil Bendle (2005).  Darden Graduate School of Business Administration UVA-M-0718.


Curriculum Vitae


Neil Bendle CV


Contact Information

Neil Bendle, Ph.D. Student

Carlson School of Management, Suite 3-150

University of Minnesota

321 Nineteenth Avenue South

Minneapolis, MN  55455-0438

(612) 626-1812, fax (612) 624-8804

bendl003@umn.edu