Neil Bendle,Ph.D. Candidate

Neil Bendle SC 2Neil Bendle, who has recently entered the job market, is a doctoral candidate beginning his final year of study with the marketing department of the Carlson School of Management. He is the co-author of the award-winning book Marketing Metrics: 50+ Metrics Every Executive Should Master, with Paul W. Farris, Philip E. Pfeifer, and David J. Reibstein. Now in its fourth edition, Marketing Metrics was named one of 2006's Best Books in Marketing by Strategy + Business Magazine.

 

Bendle earned his MBA at Darden and has over a decade of experience in marketing management and consulting, notably with his work in the measurement of marketing campaigns as the Director of Finance for Great Britain's governing Labour Party. Bendle's research, "Under-Perceiving the Diversity of Consumers: How Competition Interacts with a Variance Bias," is based on his dissertation, for which he received fellowships from both the Institute for the Study of Business Markets and the Carlson School of Management. Already an accomplished instructor, Bendle has also received the 2009 Lieberman Award for Outstanding Teaching Performance and the Carlson School of Management's Excellence in Teaching Award, both at the University of Minnesota.


Current Research


Academic Interests

  • Behavioral and Evolutionary Game Theory
  • Experimental Economics
  • Managerial Decision Making
  • Political Marketing

Current Research

  • "Under-Perceiving the Diversity of Consumers: How Competition Interacts with Out-Group Homogeneity Bias," Neil Bendle
     
  • "An Experimental Investigation of Non-Calculative Normative Influences on Free-Riding," Ji Kyung Park, Neil Bendle, and George John
     
  • "Marketing and Primary Decisions: Persuasion When Decision Makers Must Trade Off Preference and Popularity," Neil Bendle


Publications

 

Books

Articles

Technical Notes

  • "Pricing Metrics and Concepts," Neil T. Bendle, Paul W. Farris, and Phillip E. Pfeifer (2005).  Darden Graduate School of Business Administration UVA-M-0723.

  • "Sales Force Management and Measurement," Eric Larson and Neil T. Bendle, under the supervision of Paul W. Farris and Robert Spekman (2005).  Darden Graduate School of Business Administration UVA-M-0721.

  • "Customer Profitability," Phillip E. Pfeifer and Paul W. Farris, with the assistance of Neil Bendle (2005).  Darden Graduate School of Business Administration UVA-M-0718.


Curriculum Vitae


Neil Bendle CV


Contact Information

Neil Bendle, Ph.D. Student

Carlson School of Management, Suite 3-150

University of Minnesota

321 Nineteenth Avenue South

Minneapolis, MN  55455-0438

(612) 626-9723, fax (612) 624-8804

bendl003@umn.edu