 
Andrew M. Kaikati, a Ph.D. candidate in the marketing department, came to the Carlson School after earning his M.B.A. at Washington University in St. Louis and working for several years in management consulting and brand management.
His current research focuses on understanding how psychological and situational factors influence interpersonal communications about products. In a paper recently accepted to the Journal of Personality and Social Psychology, Kaikati and his co-author explore conditions in which people’s values predict their judgments and behaviors.
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Research Interests
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Word of mouth
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Motivation and values
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Persuasion
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Branding
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Publications
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"Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit," Kathleen D. Vohs, Andrew M. Kaikati, Peter Kerkhof, and Brandon J. Schmeichel, in G. B. Moskowitz and H. Grant (eds.), The Psychology of Goals. New York: Guilford Press (forthcoming).
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"Stealth Marketing: How to Reach Consumers Surreptitiously," Andrew Kaikati and Jack Kaikati, California Management Review (Summer 2004). Vol. 46, No. 4, p. 6-22. Lead article. Translations:
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"Sluipmarketing: de Heimelijke Benadering van de Consument," Holland Management Review (Nov.-Dec. 2004). Vol. 98, p. 48-58.
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"La Corriente Del Marketing Encubierto," Gestion (Nov.-Dec. 2004). Vol. 9, No. 6, p. 66-72.
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"A Nova e Muito Polemica Propeganda Sublimizar," HSM Management (Jan.-Feb. 2005). Vol. 48, p. 44-51.
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"Identity Crisis: The Dos and Don'ts of Brand Rechristening," Jack Kaikati and Andrew Kaikati, Marketing Management (Jan.-Feb. 2004). Vol. 13, No. 1, p. 45-49.
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"A Rose by Any Other Name: Rebranding Campaigns that Work," Jack Kaikati and Andrew Kaikati, Journal of Business Strategy (2003). Vol. 24, No. 6, p. 17-23.
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Andrew Kaikati, Ph.D. Student
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438
(612) 626-1812, fax (612) 624-8804
kaika001@umn.edu |
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