Ji Kyung Park, a fifth year student in the marketing department's Ph.D. program, came to the Carlson School following completion of an M.A. in statistics at Columbia University and an M.B.A. at Yonsei Univeristy (Seoul, Korea). She also has field experience as a researcher for Interbrand in Seoul, Korea.  Park's current research focuses on understanding how self-perceptions influence people's consumption behavior.

Park studies how motivations to maintain or enhance the self influence consumer behavior and explain various marketing phenomenon by drawing upon theories such as:

• Self-esteem
• Implicit self-theory
• Self-affirmation
• Social identity

Ji Kyung Park CV

Ji Kyung Park, Ph.D. Student

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438

(612) 626-9788, fax (612) 624-8804

parkx312@umn.edu