Ji Kyung Park, a fourth year student in the marketing department's Ph.D. program, came to the Carlson School following completion of an M.A. in statistics at Columbia University and an M.B.A. at Yonsei Univeristy (Seoul, Korea). She also has field experience as a researcher for Interbrand in Seoul, Korea. Park's current research focuses on understanding how self-perceptions influence people's consumption behavior.
