Diane Harper is Vice President, Customer/Channel-Insights for Kraft Foods. She joined Kraft in 2004. Harper heads up Consumer Insights for the Global Category Development team which is charged with building Kraft’s 11 global brands.  She also is responsible for Consumer Insight innovation, best practices and global trend identification.

Prior to joining Kraft, Harper spent 14 years at General Mills. She held a variety of positions where she guided strategic business decisions and enhanced functional excellence. She led efforts to uncover the essence of General Mills’ most important brands, developed the insights that led to several highly successful advertising campaigns, improved the copy development process and developed core functional competencies.   Her most recent assignment at General Mills was Director of Consumer Insights, Big G Division.

Harper is a member of the Food Industry Center Program Leadership Board, the Marketing Science Institute Board of Trustees and the CASRO Client Advisory Board.

Harper holds an MBA from the Carlson School of Management and a BS in Nutrition and Dietetics from the University of Minnesota