“This was a great program with high-caliber instruction and instructors. Most teachers were able to take very high-level information and present in an easy to understand and analyze manner. You could tell they really understood and could teach the material.”
Jason Baskin
Assistant Product Manager
Hormel

“Strategic Pricing was a great course at a very appropriate time. This course has given me some great tools to evaluate changes to price and create pricing that gives our customers great value for our products and services.”
Adam Tetz
Marketing Manager
Vital Images

“This course is for everyone who thinks pricing is easy and simply a result of economics. I never realized how many factors need to be considered when determining price or a pricing change.”
Jerry Otto
Distribution Manager
Cannon Equipment

“This class provides a comprehensive explanation of what is necessary to develop a competency in pricing. Pricing is a total company effort and is the lifeblood of any firm.”
Diane K. Ogg
Finance Manager – Financial Analysis Projects
Ecolab

“The Strategic Pricing program provided me with a realistic approach on pricing decisions. It’s never as easy as one may think to adjust pricing levels and the impacts of these decisions are enormous. This class opened my eyes and will allow me to focus better on pricing decisions.”
Tom Whittier
Trade Marketing Manager
Kemps, LLC

“The Strategic Pricing program provides attendees a unique and fresh perspective on how time and resources spent against this oft maligned task (pricing) can be converted into salient value.”
Charles Meath
Vice President Retail Sales
Jennie-O Turkey Store

“This course helped me to understand the direction my management is heading, and to get behind the initiative to help move strategic pricing along. I’m a true believer!”
Debby Bredow
Strategic Pricing & Design
Carlson Companies

“Mark Bergen’s knowledge and passion bring real excitement to the topic. This workshop provided lots of good content, theory and practice on integrating effective pricing techniques into our pricing strategy.”
James Godsey
Senior Director of Strategic Marketing
J.D. Edwards and Company

“An excellent resource for anyone involved in pricing. A broad-based approach which demonstrates a balance of an academic approach, and business-based reality.”
Beth Bitney
Vice President
Carlson Marketing Group

“This course was a great refresher and gave me the opportunity to get ‘updated’ on some current thought processes in the academic arena.”
John C. Pederson
Vice President
Amcon Block

“This was an excellent class in pricing. The speakers took a simple sounding subject and clearly illustrated its complexities and nuances.”
Allison Cobb
Associate Product Manager
Hormel Foods Corp.

“How rare to find a course and instructor that knows how to lay down a foundation, and then introduce state-of-the-art research, and then show how to put it into practice today. Bravo! I have gained a 5-year head start on the competition.”
Bryan Floyd
Vice-President
Human Factors International

“The Strategic Pricing program opened my ideas to pricing as a process and not a task.”
Mark Forsberg
Controller
Culligan Water Conditioning

“I had no idea the scope and complexity that exists or can exist in pricing. This single area can significantly impact business results, both positive and negative, on a daily basis. Pricing is a living, breathing thing.”
Charles Wyant
Area Vice President-Iowa
Coca-Cola Enterprises

“The most important take away is the realization that the course is not tactical but strategic. You will not only learn the critical features of price determination, but how that function should integrate strategically within the organization. A course based in economics, filtered through marketing, and practicable in every part of the enterprise.”
Mike McClure
Health Affairs Consultant
American Medical Systems

“Very interesting… thought provoking 3 days.”
Faud Mehaweh
Global Program Manager
H.B. Fuller Company

“This was a very valuable course, integrating complex price strategies including customer perceived value and the psychology of buying practices, as well as legal and practical execution strategies. It gave me many practical examples to take back to my organization and apply to real life situations.”
Denise Harms-Campbell
Worldwide Pricing Director
J.D. Edwards and Company

“The instructor’s passion for pricing is amazing. His subject knowledge and ability to bring the concepts to life made the class both beneficial and enjoyable.”
Dewey Wahlin
Group Marketing Manager
Land O’Lakes

“The instructors have an enthusiastic energy which builds interest and excitement about the topic of pricing – a potentially dry/boring topic becomes interesting and compelling.”
Mark Pearson
Vice President/Sales and Marketing
Young America Corporation

“The course is much more applicable to the ‘real world’ of business than typical academic classes.”
Chris Wilkins
Marketing Manager
Land O’Lakes

“The Strategic Pricing program has helped expand my mind in the pricing arena for my company.”
Janine Meyer
Product Manager/Meat Products
Hormel Foods Corp.