 
 A recent addition to the marketing department, Assistant Professor Carlos Torelli comes to the Carlson School from the University of Illinois at Urbana-Champaign. There, he explored the connections between consumers' culture and their mental associations of the concept of power in his doctoral dissertation. Torelli specializes in applications of cross-cultural psychology to marketing principles and has published in the Journal of Consumer Psychology. He has a paper forthcoming at the Journal of Personality and Social Psychology and papers under review at the Journal of Consumer Research and the Journal of Marketing Research.
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- Global branding
- Cross-cultural consumer behavior
- Self-regulation
- Persuasion
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Recent Publications
"Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati, Journal of Personality and Social Psychology (forthcoming).
"Individuality, Relatedness, or None of the Above? How Thinking Concretely Can Impair the Activation of Self-Relevant Goals," Carlos J. Torelli, Advances in Consumer Research 34. 2007.
"Cross-Cultural Consumer Psychology," Sharon Shavitt, A.Y. Lee, and Carlos J. Torelli, in M. Wanke (ed.), Social Psychology of Consumer Behavior (forthcoming). Part of the Frontiers of Social Psychology Series edited by Kruglanski and Forgas.
"The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research," Sharon Shavitt, Ashok K. Lalwani, Jing Zhang, and Carlos J. Torelli, Journal of Consumer Psychology (2006).
"Reflections on the Meaning and Structure of Horizontal/Vertical Distinction," Sharon Shavitt, Jing Zhang, Carlos J. Torelli, Ashok K. Lalwani, Journal of Consumer Psychology (2006).
"Individuality or Conformity? The Effect of Independent and Interdependent Self-Concepts on Public Judgments," Carlos J. Torelli, Journal of Consumer Psychology (2006).
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Media
Recent Presentations
- October 23, 2008, Dr. Torelli will serve as the session chair for both "Brand Symbolism and Reference Groups: Perspectives on the Identity and Value of Brands" and "New Perspectives in Global Branding" at the Association for Consumer Research's 2008 Doctoral Symposium. He will also present two papers: "Brand Iconicity: A Shared Reality Perspective" (with Chi-yue Chiu, Hean Tat Keh, and Nelson Amaral) and "A Measure of Brand Values: Cross-Cultural Implications for Brand Preferences" (with Aysegul Ozsomer, Sergio Carvalho, Hean Tat Keh, and Natalia Maehle).
- April 2007, presentation of "Iconic Brands and Iconic Categories: Consequences for the Use of Cultural Knowledge in Judgments about Foreign Brands," at Koc University.
- April 2007, presentation of "Culture and Mental Representations of Power," at Bilkent University. This presentation has also been given with Sharon Shavitt at the Association for Consumer Research 2007 European conference and the Society for Consumer Psychology 2007 winter conference.
- "Culture and Mental Representations of Power Goals: Consequences for Information Processing," presented with Sharon Shavitt at the Association for Consumer Research 2007 North American conference.
Professional Activities & Honors
- December 17, 2007 Grant, "Cultural Variability in Patient Responding to Survey Measures," Timothy Johnson (PI); Timothy Beebe, Noel Chavez, Young Ik Cho, Allyson L. Holbrook, Sharon Shavitt, Saul Weiner, and Carlos J. Torelli (co-I). Robert Wood Johnson Foundation Grant for Advancing Measurement of Equity and Patient-Centered Care to Improve Health Care Quality. Funding Period: December 2007-December 2008.
- Named Program Committee Member, 2008 North American Conference of the Association for Consumer Research.
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Carlos Torelli, Assistant Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 625-2903, fax (612) 624-8804
ctorelli@umn.edu
Instructional Profile
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