Nelson Amaral, a Ph.D. candidate in his first year of study in the marketing department, came to the Carlson School after earning a B.Sc. degree in biology at York University and an MBA from the University of Toronto’s Rotman School of Management.  Before entering the program, Amaral worked for over a decade in practice, acquiring experience in marketing, advertising, and sales training in B2B and B2C environments. His most recent position was as the marketing analyst for a group of industrial companies owned by The Home Depot. Amaral's current research involves the measurement of the effects of repetition and exposure-length on the information recall. More generally, he is interested in the implicit processes that underlie context effects and the activation and accessibility of memory by factors like repetition, priming, and framing effects.