Nelson Amaral, a Ph.D. student in his third year of study in the marketing department, came to the Carlson School after earning a B.Sc. degree in biology at York University and an MBA from the University of Toronto’s Rotman School of Management.  Before entering the program, Amaral worked for over a decade in practice, acquiring experience in marketing, advertising, and sales training in B2B and B2C environments. His most recent position was as the marketing analyst for a group of industrial companies owned by The Home Depot. Amaral's current research involves the impact of emotion on brand evaluations, the processing mechanisms behind time estimations, and the impact of automatic (non-conscious) "thought" on consumers' ability to recall information and make decisions.