 
 A first year student in the marketing department's Ph.D. program, Ryan Rahinel comes to the Carlson School with a B.Comm. in IT management from Ryerson University and a roster of publications and presentations. Having previously received a Best Paper accolade from the Academy of Management, his current research focuses on consumer behavior, including judgment, mindset, and enjoyment. Rahinel will present his research with Norman O'Reilly, "Deception at a Distance: How and When Does Temporal Distance Affect Persuasion Knowledge Activation," at the October 2008 meeting of the Association for Consumer Research in San Francisco.
|
  |
Research interests:
- Branding
- Enjoyment of experiences
- Construal levels and mindsets
- Judgment and decision making
Recent publications:
- "'All in the Hall' or 'Sage on the Stage': Learning in Leadership Development Programs," M. Foster, B. Bell-Angus, and R. Rahinel, Leadership and Organizational Development Journal (forthcoming).
- "'So You Traded My Favorite Player, Why Should I Buy a Ticket?': Hope, Fan Welfare, and Competitive Balance," N. O'Reilly, A. Kaplan, R. Rahinel, and J. Nadeau, International Journal of Sport Finance (2008).
- "'Connecting' in Mega Classes: The Netnographic Advantage," N. O'Reilly, R. Rahinel, M. Foster, and M. Patterson, Journal of Marketing Education (2007).
- "Forecasting the Importance of Media Technology in Sport: The Case of the Televised Ice Hockey Product in Canada," N. O'Reilly and R. Rahinel, International Journal of Sport Marketing and Sponsorship (2006).
|
 |
Ryan Rahinel, Ph.D. Student
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438
(612) 626-9740, fax (612) 624-8804
rahin003@umn.edu |
|
