A second year student in the marketing department's Ph.D. program, Ryan Rahinel came to the Carlson School with a B.Comm. in IT management from Ryerson University and a roster of publications and presentations. Having previously received a Best Paper accolade from the Academy of Management and done considerable work in construal level theory and persuasion, his current research interests include brand experiences, brand relationships, and judgment and decision making.
Research interests:
Branding - experiences, relationships, extensions
Judgment and decision making
Recent presentation:
October 2008. Presented "Deception at a Distance: How and When Does Temporal Distance Affect Persuasion Knowledge Activation" with N. O'Reilly at the Association for Consumer Research's Annual North American Conference in San Francisco, CA.