The EliteEight Brand Management Case Challenge is on the cusp of a tradition. In its second year now it can claim to have a tradition, and now it begins a lasting, memorable one.

Making this year's competition even more memorable is the third-place finish of the team from the Carlson School (above, left to right: Dianne Schmidt, Elizabeth Berger, Andy Deal of sponsor Schwan's, Stacey Geist, Brian Hillins, and Andrew Flaherty.)

The Carlson School, first-place winner Kelley School of Business (Indiana University, Bloomington), and second place Fuqua School of Business (Duke University add their names to a legacy of marketing excellence and to the legacy of the EliteEight competition.

Click here to find out how winning teams turned Freschetta pizza into $22,500.