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Pricing strategy for ATV business.
Objective
To develop an in-house pricing capability for six segments of the ATV business.
Approach
- Scan the ATV industry using a four-pronged assessment: consumer, company, competitors, and channels
- Conduct primary research with consumers to quantify three key unknowns: brand premiums by segment, consumer demand curves for each competitor, and price elasticity for each brand in each segment
Outcome
- Client was given a generic pricing tool kit that can be used for future applications for both current segments and new undeveloped projects
- Team offered pricing recommendations on each of the six segments
- Finally, our scenario analyses and elasticity calculations offered fact-based explanations into some things the firm was already seeing develop in the marketplace
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