PROGRAM FULL for 2013
Location: Milan and Florence, Italy
Dates: May 21 - June 4, 2013; class sessions during Spring B term Tuesday/Thursday 9:55AM - 11:35AM
Term: Spring 2–8 weeks
Objective: 4082W Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. Brand Management integrates theory and practice in order to provide students with a decision-making framework they can use in the workplace. The course focuses on understanding mass market brand management techniques and then luxury brand management techniques, using the international marketplace for context. This is an opportunity for students to fulfill Marketing 4082: Brand Management with study in both the United States and Europe.
Prerequisites are MKTG 3001: Principles of Marketing, MKTG 3010: Marketing Research, and MKTG 3040: Consumer Behavior.
This program is open to University undergraduate students in good academic standing, with a minimum GPA of 2.75 at the time of application.
Students must also have completed MKTG 3001: Principles of Marketing, MKTG 3010: Marketing Research, and MKTG 3040: Consumer Behavior by the end of Fall Term 2011.
The application process is competitive, and space is limited. Meeting the minimum requirements does not guarantee acceptance.
Milan is the largest metropolitan area in Italy and one of the European Union's key financial and business centers . It ranks among the wealthiest cities in the European Union with major influence on fashion, commerce, business, banking, design, trade and industry. The Piazza Duomo is said to be the oldest shopping mall in the world. Milan has played host to numerous World and European Cup tournaments and is home to the Italian Stock Exchange. The city will host the 2015 Universal Exposition.
As the capital of the region of Tuscany, Florence was one of the most powerful and influential among states during the Renaissance period. Today Florence's economy is based mainly on the service industries such as tourism and manufacturing industries such as textile, metalwork, pharmaceuticals, glass and ceramics, and chemistry and on Florentine craft such as jewelry and embroidery. The top designers of Milan use the textile factories of Florence for the execution of their designs.Â Being world famous for its art and architecture, the city is also home to a wealth of museums, Brunelleschi’s Duomo, the Ponte Vecchio, the Medici Chapel, and many other well-known landmarks.
The first portion of the program is spent in Milan and students will visit well-established, Italian brand companies. In addition, they will particiapte in an interactive field exercise that covers the art of brand creation. The, after a day for independent exploration, the group travels to Florence for more site visits and cultural activities. The program wraps up in Milan with additional site visits, a course debrief session, and a farewell dinner.
Students stay in conveniently-located hotels and will share a room with one or two classmates of their same gender. Because networking and community-building are key parts of the program, students will not have the option of a single room. Guests are not permitted during the program. Breakfast daily, a welcome dinner, and closing dinner are provided.
These estimates will vary based on student preference and exchange rates. All details subject to change based on economic and international factors. Most financial aid may be applied to study abroad programs.
|2012-2013 Tuition for 4 academic credits (included in the 13+ credit tuition plateau. Please see One Stop for more information about tuition rate)||$0|
|Program Fee (including international airfare between Minnesota and Italy, transportation from Milan to Florence, hotels, program events, two group meals, transportation, and international health insurance*)||$5,000|
|International and domestic airfare||$0|
|Hotel Accommodation (including daily breakfasts)||$0|
|Passport and Photos**||$145|
|Essential Daily Living Expenses (local transportation, incidentals, internet, laudnry, etc.)||$400|
|Meals (lunches and dinners not included in the Program Fee)||$400|
*Students should also maintain their U.S.-based health insurance plan while abroad.
**Non-U.S. passport holders need to check with the Embassy of Italy on the visa application procedures and costs.
To apply, please visit the Apply page. Students will be charged a $50 application fee.
The application cycle will start on September 1 and the priority deadline is October 1. Application for programs that do not fill by the priority deadline will be accepted on a rolling basis until full.
Students will be informed of their status within 4 weeks of the application deadline.
Carlson Global Institute
Department of Marketing
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