MKTG 4080W Marketing Strategy
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based.Spring 2014
Section 001 DIS (52910)
- Days: M,W
- Time: 08:00 A.M. - 09:40 A.M.
- Room: CarlSMgmt 2-219
4 credits
Section 002 DIS (61357)
- Days: Tu,Th
- Time: 01:45 P.M. - 03:25 P.M.
- Room: CarlSMgmt 2-219
4 credits
Section 003 DIS (61358)
- Days: M,W
- Time: 09:55 A.M. - 11:35 A.M.
- Room: CarlSMgmt 2-219
4 credits
A-F; prereq 3001, 3010, 3040, 12 cr in marketing, sr; meets Lib Ed req of Writing Intensive
