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MKTG 6051 Marketing Research

Methods for collecting/analyzing data to solve marketing problems. Survey research techniques. Research design, secondary/primary data collection, sample design, data analysis. Application of techniques to marketing problems, marketing research projects.

Spring 13

Section 001 LEC (47997)

Days: M,W
Time: 03:45 P.M. - 05:25 P.M.
Room: CarlSMgmt 1-132
Instructor: Maria Ana Vitorino - vitorino@umn.edu

4 credits

Section 060 LEC (51534)

Days: Th
Time: 05:45 P.M. - 09:05 P.M.
Room: HMH 1-111
Instructor: Maria Ana Vitorino - vitorino@umn.edu

4 credits

A-F only; prereq MBA 6210, MBA student

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MKTG 6051 Marketing Research

Spring 13

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